TurboCoach: A Powerful System for Achieving Breakthrough Career Success

222 Pages·2005·1.92 MB·English

by  Brian Tracy

Also by Brian Tracy
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TurboStrategy: 21 Powerful Ways to Transform Your
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Time Power: A Proven System for Getting More Done in
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TurboCoach
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TurboCoach
A Powerful System for Achieving
Breakthrough Career Success
Brian Tracy
and
Campbell Fraser
American Management Association
NewYork•Atlanta•Brussels•Chicago•MexicoCity•SanFrancisco
Shanghai•Tokyo•Toronto•Washington,D.C.
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LibraryofCongressCataloging-in-PublicationData
Tracy,Brian.
TurboCoach:apowerfulsystemforachievingbreakthroughcareer
success/BrianTracyandCampbellFraser.—1sted.
p. cm.
Includesindex.
ISBN0-8144-7248-6
1. Strategicplanning. 2. Successinbusiness. 3. Motivation
(Psychology) 4. Performance—Management. 5. Organizational
effectiveness. I. Fraser,Campbell. II. Title.
HD30.28.T722 2004
650.1—dc22 2004022389
(cid:2)2005BrianTracyandCampbellFraser.
Allrightsreserved.
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Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
PartI:GAINCLARITY . . . . . . . . . . . . . . . . . . . . . . . . 1
Chapter1 CreateYourPersonalStrategicPlan . . . . . . . . 3
Chapter2 WhatBusinessAreYouIn? . . . . . . . . . . . . . . 13
Chapter3 StudyYourCompetition. . . . . . . . . . . . . . . . 21
Chapter4 KnowYourCustomers . . . . . . . . . . . . . . . . . 27
Chapter5 IdentifyYourAreasofExcellence . . . . . . . . . 33
Chapter6 RemoveYourCriticalConstraints . . . . . . . . . 39
Chapter7 WhereAreYouontheSigmoidCurve? . . . . . . 45
PartII:INCREASEYOURPRODUCTIVITY . . . . . . . . . . 53
Chapter8 ElevenKeystoIncreasingYourProductivity . . 55
vii
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Contents
viii
Chapter9 Pareto’sLaw . . . . . . . . . . . . . . . . . . . . . . . 65
Chapter10 Zero-BasedThinking . . . . . . . . . . . . . . . . . . 73
Chapter11 EffectiveDelegation . . . . . . . . . . . . . . . . . . 81
Chapter12 ThePowerofLeverage . . . . . . . . . . . . . . . . 91
Chapter13 Ricardo’sLawofComparativeAdvantage . . . . 99
Chapter14 TheParthenonPrinciple . . . . . . . . . . . . . . . 109
PartIII:GROWYOURBUSINESS . . . . . . . . . . . . . . . . . 117
Chapter15 SevenWaystoIncreaseRevenues . . . . . . . . . 119
Chapter16 FourLevelsofCustomerSatisfaction . . . . . . . 129
Chapter17 BuildYourBusinessThroughReferrals . . . . . 139
Chapter18 CreateaPowerfulMarketingPlan . . . . . . . . . 153
Chapter19 CompleteYourPowerfulMarketingPlan . . . . . 165
Chapter20 CreateYourPersonalBrand . . . . . . . . . . . . . 175
Chapter21 MaximizeProfits . . . . . . . . . . . . . . . . . . . . 185
Appendix ListofValues . . . . . . . . . . . . . . . . . . . . . . . 197
AdvancedCoachingandMentoringProgram . . . . . . . 201
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
AbouttheAuthors . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
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Introduction
In the last few years the field of personal and professional
coaching has exploded. Thousands of registered coaches are
now working with individuals from every occupation and
walk of life. It is now widely recognized that coaching can
enable people to dramatically improve their work perform-
ance and life satisfaction in much less time than they might
ever have been able to on their own.
I have spentmy entire adult liferesearching and studying
themosteffectivemethodsandtechniquesforimprovingper-
sonal performance. For more than 20 years I have worked
with many thousands of coaching clients. The successes I’ve
helpedthemachieveareoftenextraordinary.Itisnotuncom-
mon for people to transform their lives and careers: to in-
crease their incomes and dramatically improve the quality of
their health and relationships as a result of these coaching
procedures. Of course, it isn’t feasible for everyone to hire
hisorherownpersonalcoach,andthat’swhyCampbellFra-
ser and I wrote this book.
In TurboCoach you’ll find the same proven, practical,
powerful techniques and exercises that we offer our coach-
ingclients(whospendthousandsofdollarsperyeartolearn
and apply them!), and you’ll be able to apply them right
ix
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