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Updated To Now! Let’s start with that elevator speech Making a powerful case for donor support with Tom Ahern © 2013 Tom Ahern 2 Tom Ahern | © 2012 3 You need a case for... Capital campaigns Direct mail Email solicitations ... any kind of ask. Tom Ahern | © 2012 4 The peak: 3% account for 97% Capital Case of a capital campaign goal. Loyal, middle-class women are your “Ensuring the Future” Case best bequest prospects. The entire pyramid gives to annual “Keep Us Strong” Case operating. The # of donors is more important than the $$$ they give. The Giving Pyramid: Still true after all these years © 2013 Tom Ahern 5 Tom Ahern | © 2012 6 uninformed > understand dubious > believe resistant > act © 2013 Tom Ahern 7 Your case is your answer... Tom Ahern | © 2012 8 ...to a set of predictable questions. That’s all. Tom Ahern | © 2012 9 “God” The Question? © 2013 Tom Ahern 10

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Source: Seth Godin. Page 18. The best elevator pitch is true, stunning, brief and it .. 2011 Tom Ahern | www.aherncomm.com. Why us? Why us?

Tuesday plenary--It Starts With Your Elevator Speech PDF

119 Pages·2013·5.34 MB·English

by Suzanne Lagoni 3

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by Suzanne Lagoni 3| 2013| 119 pages| 5.34| English

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About Tuesday plenary--It Starts With Your Elevator Speech

Source: Seth Godin. Page 18. The best elevator pitch is true, stunning, brief and it .. 2011 Tom Ahern | www.aherncomm.com. Why us? Why us?

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Author:	Suzanne Lagoni 3
Publication Year:	2013
Pages:	119
Language:	English
File Size:	5.34
Format:	PDF
Price:	FREE

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