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TS 2019 - YES BANK Case Study PDF

3 Pages·2020·English
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by ['Divakar Raja']| 2020| 3 pages| English

About TS 2019 - YES BANK Case Study

The document discusses the development of digital and conversational banking technologies. It outlines how YES Bank has adopted chatbots, artificial intelligence, and voice assistants to enhance customer service and personalize the banking experience. The re-invigorated YES ROBOT chatbot will allow customers to perform transactions through natural conversations and integrate with voice platforms like Alexa and Siri. The product manager is tasked with defining a brand identity and strategic vision for YES ROBOT, identifying high-ROI business uses cases for engagement, and creating a promotional plan to educate customers on the new capabilities.

Detailed Information

Author:['Divakar Raja']
Publication Year:2020
Pages:3
Language:English
Format:PDF
Price:FREE
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