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Download Truth: The New Rules for Marketing in a Skeptical World by Lynn B. Upshaw in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Truth: The New Rules for Marketing in a Skeptical World
When it comes to the most effective marketing, it's not a company's slick package or sexy message that will ultimately win customers. The real truth is that a company's success lies in its ability to convey its integrity. In "Truth", marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty and increasing market share. Using real-world examples and engaging stories, he shows companies how they can capitalize on a new kind of competitive advantage in marketing through sincerity and likeability.
Detailed Information
| Author: | Lynn B. Upshaw |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 9780814400890 |
| Pages: | 288 |
| Language: | English |
| File Size: | 1.829 |
| Format: | |
| Price: | FREE |
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