Travel and Tourism Public Relations

268 Pages·2019·9.911 MB·English

by  Merly Fiscal Arjona

TRAVEL AND TOURISM PUBLIC
RELATIONS

TRAVEL AND TOURISM PUBLIC
RELATIONS
Merly Fiscal Arjona
Publishing
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Travel and Tourism Public Relations
Merly Fiscal Arjona
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e-book Edition 2020
ISBN: 978-1-77407-565-4 (e-book)
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ABOUT THE AUTHOR
Merly Fiscal-Arjona, MAT, Ph.D., Associate Professor IV of Laguna State
Polytechnic University, Siniloan,Campus, Siniloan Laguna, Philippines. She
graduated from the Laguna State Polytechnic University, Siniloan, Campus,
with the Degree of Master of Arts in Teaching, Major in Technology and Home
Economics. She took her Doctor of Philosophy Major in School Leadership and
Management in St. Dominic Savio College, Caloocan, City. Her professional
experience includes an assessor in different Hotel and Restaurant Competency
in TESDA. She was also the former Dean of the College of Hospitality
Management and Tourism, Siniloan Campus, Siniloan, Laguna, Philippines. She
is an active member of Association of Administrators in Hospitality Hotel and
Restaurant Management Educational Institution (AAHRMEI) and many more.
She has attended seminars and trainings in Hotel and Restaurant Management
and member of several professional organizations, At present, her greatest joy
at the moment is to share her knowledge, expertise and give prestige to her
students.

TABLE OF CONTENTS
List of Figures ................................................................................................xi
List of Abbreviations .....................................................................................xv
Preface........................................................................ ...............................xvii
Chapter 1 Public Relations: A Global Perspective ......................................................1
1.1. Introduction ........................................................................................2
1.2. Global Public Relations (PRs) ..............................................................3
1.3. Globalization And Public Relations (PRs) ............................................5
1.4. Environmental Variables In Global Public Relations (PRs) ...................8
1.5. Ethnocentricities In Public Relations (PRs) .........................................11
1.6. Contribution Of Digital Media And Technologies To Global
Relationship Management ..............................................................13
1.7. Challenges Of International Public Relations (PRs) In The
21St Century ..................................................................................16
1.8. Public Relations (PRs) In Travel And Tourism .....................................18
1.9. Conclusion .......................................................................................21
Chapter 2 Introduction To Travel And Tourism Industry .........................................23
2.1. Introduction ......................................................................................24
2.2. Different Types of Tourism .................................................................26
2.3. Different Aspects of Travel And Tourism Services ...............................28
2.4. Significant Definitions of Travel And Tourism Industry .......................29
2.5. Origins of Tourism ............................................................................31
2.6. Different Operations of Tourism Industry ...........................................36
2.7. Factors Affecting The Travel And Tourism Industry .............................37
2.8. Top 7 Travel And Tourism Industry Trends ..........................................40
Chapter 3 Transportation And Public Relations .......................................................47
3.1. Introduction ......................................................................................48
3.2. Importance of Transportation To Tourism Development .....................49
3.3. International Tourism And Transport ..................................................53
Chapter 4 Public Relations as a Tool Of Marketing In Tourism Industry .................73
4.1. Introduction ......................................................................................74
4.2. Public Relations (PRs) Tools And Activities ........................................75
4.3. Public Relations (PRs) (Figure 4.3) .....................................................81
4.4. Different Uses Of Pr In Travel And Tourism Industry ..........................82
4.5. The Importance Of Public Relations (PRs) For Hotels ........................84
4.6. 4 Digital Tools That Are Reshaping PR ...............................................86
4.7. The Relationship Between Pr And Marketing .....................................88
4.8. Design Of Public Relation (PRs) Plan To Achieve The Target
Objectives ......................................................................................90
4.9. Marketing of A Tourist Destination ....................................................92
4.10. Communicating With The Market And Promoting A Destination .....92
4.11. Conclusion .....................................................................................93
Chapter 5 Public Relations And Media: The Impact On Tourism Sector ..................95
5.1. Introduction To Tourism And Hospitality Industry ..............................96
5.2. Defining Public Relations (PRs) And Social Media ............................97
5.3. Understand The Use of Media In Public Relations (PRs)
Applied To Travel And Tourism .......................................................99
5.4. Using Social Media For Public Relations (PRs) In Tourism ...............101
5.5. Effects Of Social Media On Tourism Sector .....................................104
5.6. Development Of Social Media Strategies In Tourism Destination ....107
5.7. Media Relations In The Travel And Tourism Industry:
A Co-Orientation Analysis ............................................................109
5.8. Public Relations (PRs) And Tourism: Fighting For The Role
Of Public Relations (PRs) In Tourism .............................................110
5.9. Importance Of Public Relations (PRs) In Travel And Tourism ...........113
5.10. Importance Of Public Relations (PRs) For A Travel And
Tourism Organization ...................................................................116
5.11. Uses Of Public Relations (PRs) In Travel And Tourism Business .....117
viii