Download Transmedia Marketing Playbook PDF Free - Full Version
Download Transmedia Marketing Playbook by ['CommLead'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Transmedia Marketing Playbook
This document provides a framework and guidelines for transmedia marketing. It begins with an overview of how the modern marketing landscape has changed with the rise of digital and social media, requiring brands to engage audiences across multiple platforms. It then outlines the key principles of transmedia marketing, which involves using integrated storytelling across mediums to build relationships with consumers and encourage participation. The rest of the document provides a strategic planning process for transmedia campaigns and discusses measuring their success.
Detailed Information
| Author: | ['CommLead'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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