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Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics (New Approaches to Sound, Music, and Media) PDF

529 Pages·2019·25 MB·English
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by Carol Vernallis| 2019| 529 pages| 25| English

About Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics (New Approaches to Sound, Music, and Media)

Transmedia Directors focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today’s em impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices – through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today’s digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building.Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners’ collaborative processes as well as strategies for composition, representation, subversion and resistance.

Detailed Information

Author:Carol Vernallis
Publication Year:2019
ISBN:9781501339271
Pages:529
Language:English
File Size:25
Format:PDF
Price:FREE
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