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About Transformers: Case Study
The document discusses how smartphones are transforming loyalty marketing. It begins by providing context on the rise of smartphones like the iPhone and how they have changed from simple communication devices to powerful multimedia tools. This has significant implications for loyalty marketers, as smartphones provide new opportunities to strengthen customer relationships through mobile rewards programs, payments, and commerce. However, the technology is still rapidly evolving, so marketers must adapt quickly to changes and experiment with different mobile opportunities. The document examines examples of companies already utilizing smartphones for loyalty programs and marketing, and predicts further adoption and transformation in the mobile loyalty landscape.
Detailed Information
| Author: | ['Naveed Taj Ghouri'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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