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About Tracking A/B Test Views in GA: Add Impression Events
To properly track A/B test results in Google Analytics, events should be added to the testing tool code to fire on impressions and other interactions. These events can be pushed to the dataLayer and tagged in Google Tag Manager. Sequence segments should then be created in GA based on the impression and conversion events to track conversion volumes for each test group. The segments should be named clearly indicating the ticket number, experiment, group, and type of event or segment.
Detailed Information
| Author: | ['Роман Александровский'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 3 |
| Language: | English |
| Format: | |
| Price: | FREE |
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