Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (Advances in Culture, Tourism and Hospitality Research)

170 Pages·2010·0.88 MB·English

by  Arch G. Woodside

PREFACE
Volume 4 in the series includes eight chapters. In the first chapter, Arch G.
Woodside provides an extensive review of literature on measuring the
influence of advertising and marketing to cause visits, expenditures by
visitors,andreturnsontourismadvertising-marketinginvestments.Heboldly
predicts unobtrusive field experiments that measure tourism advertising-
marketing influences willbe adopted bydestination marketing organizations
before 2020.
In the second chapter, Carlynn Woolsey provides an information
usefulness audit of tourism destination websites for Los Angeles, San
Diego, and San Francisco. Which city’s destination management organiza-
tion (DMO) is doing the best job in providing information useful for
potential visitors? Find out here.
In the third chapter, Kathleen Jamieson Duggan and Jill Lang examine
sixdriversforhigh-satisfactionoftourismwebsitesandapplythesedrivesto
Maine,Massachusetts,andNewYork’swebsites.AccordingtoDugganand
Lang one these three states’ DMOs is outperforming the other two in
providing substantial amounts of information for visitors.
In the fourth chapter, Lauren M. Fryc examines information usefulness
for three visitor websites for three European Mediterranean cities: Genoa,
Marseilles, and Valencia. Find out how Valencia’s DMO does so much
better than Genoa and Marseilles in these comparisons by reading Fryc’s
contribution.
Inthefifthchapter,PatriciaCanalsoffersaperformanceauditoftourism
websitesbyFrance,Spain,andPortugal.WhichEuropeancountryprovides
the most useful information for visitors? Canals answers this question.
In the sixth chapter, Christopher P. Dion and Arch G. Woodside ask
whetherornotthetourismwebsitesofthefollowingfourcountriesdifferin
their quality and quantity of information: China, Poland, Russia, and
Thailand. They compare DMO websites for the four countries as well as
against the performances of the websites by the Lonely Planet.
Intheseventhchapter,Aime´eC.Kaandorpprovidesacontentanalysisof
consumer-generated advertisements that promote visits to third places:
Starbucks coffee shops and Chipotle restaurants. An intriguing study!
xiii
xiv PREFACE
In the final chapter, Songshan (Sam) Huang offers a thick description of
the dynamics of government’s role in shaping China’s domestic, inbound,
and outbound tourism industry. This chapter contributes to building a
behavioral theory of government–firm relationships.
Arch G. Woodside
Editor
ADVANCES IN CULTURE,
TOURISM AND HOSPITALITY
RESEARCH
Series Editor: Arch G. Woodside
Recent Volumes:
Volumes 1–2: Advances in Culture, Tourism and Hospitality
Research – Edited by Arch G. Woodside
Volume 3: Perspectives on Cross-Cultural, Ethnographic,
BrandImage,Storytelling,UnconsciousNeeds,
and Hospitality Guest Research – Edited by
Arch G. Woodside, Carol M. Megehee &
Alfred Ogle
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY
RESEARCH VOLUME 4
TOURISM-MARKETING
PERFORMANCE
METRICS AND
USEFULNESS AUDITING
OF DESTINATION
WEBSITES
EDITED BY
ARCH G. WOODSIDE
Boston College, USA
United Kingdom – North America – Japan
India – Malaysia – China
EDITORIAL BOARD
EDITOR
Arch G. Woodside
Carroll School of Management, Boston College,
Chestnut Hill, MA, USA
EDITORIAL BOARD MEMBERS
Nancy Albers-Miller Graham Brown
Marketing, Berry College, Foundation Professor of Tourism
Mount Berry, GA, USA Management, University of South
Australia, Adelaide, SA, Australia
Luisa Andreu
Faculty of Economics, Karin Carlisle
Department of Marketing, Saint Mary’s College, Notre Dame,
University of Valencia, Indiana, USA
Valencia, Spain
Jack Carlsen
Pierre Benckendorff Curtin Business School, Curtin
School of Business, James University, Perth, WA, Australia
Cook University, Townsville,
Laurence Chalip
Qld, Australia Sports Management Program,
University of Texas, Austin,
Marianne C. Bickle
Department of Retailing, College TX, USA
of Hospitality, Retail, and John Connell
Sport Management, University School of Geosciences, University of
of South Carolina, Columbia, Sydney, Sydney, NSW, Australia
SC, USA
Sara Dolnicar
Enrique Bigne´ School of Management and
Department of Marketing, Marketing, University of
Faculty of Economics, Wollongong, Marketing Research
University of Valencia, Innovation Centre (MRIC),
Valencia, Spain Wollongong, NSW, Australia
ix
x EDITORIAL BOARD
Larry Dwyer Qantas Cathy H. C. Hsu
Professor of Travel and Tourism School of Hotel and Tourism
Economics, University of New South Management, The Hong Kong
Wales, NSW, Australia Polytechnic University, Hung Hom,
Hong Kong
Paul Fallon
Salford Business School, University Tzung-Cheng (T. C.) Huan
of Salford, Salford, Greater Graduate Institute of Leisure
Manchester, UK Industry Management, National
Chiayi University, Taiwan
Peter Forsyth
Department of Economics, Monash Songshan (Sam) Huang
University, Clayton, Vic., Australia School of Management, University
of South Australia, Adelaide, SA,
Daniel Fesenmaier
Australia
School of Tourism and Hospitality
Management, Temple University,
Colin Johnson
Philadelphia, PA, USA
Department of Hospitality
Donald Getz Management, San Jose State
Faculty of Management, University, CA, USA
University of Calgary, Calgary,
Robert J. Johnston
Alta, Canada
Department of Agricultural and
Juergen Gnoth Natural Resource Economics,
Department of Marketing, School University of Connecticut,
of Business, University of Otago, Groton, CT, USA
Dunedin, New Zealand
Xiang (Robert) Li
Ulrike Gretzel Department of Hotel, Restaurant,
Department of Recreation, Park & and Tourism Management,
Tourism Sciences, College Station, University of South Carolina,
TX, USA Columbia, SC, USA
Wei Guo Richard S. Lytle
School of Hotel and Tourism Office of the Dean, College of
Management, The Hong Kong Business Administration, Abilene
Polytechnic University, Hung Hom, Christian University, Abilene,
Hong Kong TX, USA
Mark Havitz Drew Martin
Recreation and Leisure Studies, College of Business and Economics,
University of Waterloo, Waterloo, University of Hawaii at Hilo, Hilo,
Ont., Canada HI, USA
Editorial Board xi
Jerome L. McElroy Mark Rosenbaum
Department of Business Department of Marketing, College
Administration and Economics, of Business Administration,
Saint Mary’s College, NorthernIllinoisUniversity,DeKalb,
Notre Dame, IN, USA IL, USA
Carol M. Megehee Haiyan Song
Department of Management, School of Hotel and Tourism
Marketing, and Law, Costal Management, The Hong Kong
CarolinaUniversity,Conway,SC,USA Polytechnic University, Hung Hom,
Hong Kong
Ady Milman
Rosen College of Hospitality Ray Spurr
Management, University of Central STCRC Senior Research Fellow
Florida, Orlando, FL, USA University of New South Wales,
NSW, Australia
Gianna Moscardo
School of Business, James Robert D. Straughan
Cook University, Townsville, Williams School of Commerce,
Qld, Australia Economics,andPolitics,Washington
and Lee University, Lexington,
Laurie Murphy
VA, USA
School of Business, James
Cook University, Townsville, Peter Tarlow
Qld, Australia Tourism & More, Inc., College
Station, TX, USA
William C. Norman
Department of Parks, Recreation John E. Timmerman
and Tourism Management, Clemson School of Business Administration,
University, Clemson, SC, USA The Citadel, Charleston, SC, USA
Danny O’Brien Timothy J. Tyrrell
GriffithBusinessSchool,Department School of Community Resources
ofTourism,Leisure,HotelandSport and Development, Arizona State
Management, Griffith University, University, Phoenix, AZ, USA
Gold Coast, Qld, Australia
Natan Uriely
Philip Pearce Department of Hotel and Tourism
School of Business, James Cook Management at Ben-Gurion Univer-
University,Townsville,Qld,Australia sity of the Negev, Beer-Sheva, Israel
Penelope J. Prenshaw Thiep Van Ho
Else School of Management, Department of Economics, Monash
MillsapsCollege,Jackson,MS,USA University, Clayton, Vic., Australia
xii EDITORIAL BOARD
Muarizio Vanetti Ipkin Anthony Wong
Faculty of Economic and Social Faculty of Management and Admin-
Sciences, Fribourg University, istration,MacauUniversityofScience
Fribourg, Switzerland and Technology, Macau, China
Adam Weaver Marian H. Wooten
Victoria Management School, Department of Recreation
Victoria University of Wellington, Administration, Eastern Illinois
Wellington, New Zealand University, Charleston, IL, USA
Karl Wo¨ber Zheng Phil Xiang
Institut fu¨r Tourismus und Freizeit School of Merchandising and
wirtschaft, Wirtschaftsuniversita¨t Hospitality Management, University
Wien, Vienna, Austria of North Texas, Denton, TX, USA
LIST OF CONTRIBUTORS
Patricia Canals ESADE Business School,
Barcelona, Spain
Christopher P. Dion Boston College, Chestnut Hill,
MA, USA
Kathleen J. Duggan Vistaprint, South Boston, MA, USA
Lauren M. Fryc Boston College, Chestnut Hill,
MA, USA
Songshan (Sam) Huang University of South Australia,
Adelaide, SA, Australia
Aime´e C. Kaandorp University of Amsterdam,
Amsterdam, The Netherlands
Jill Lang Lowell High School, South Boston,
MA, USA
Arch G. Woodside Boston College, Chestnut Hill,
MA, USA
Carlynn Woolsey Boston College, Chestnut Hill,
MA, USA
vii
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