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Tourism Management: Analysis, Behaviour and Strategy PDF

541 Pages·2007·4.306 MB·English
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by A Woodside, D Martin| 2007| 541 pages| 4.306| English

About Tourism Management: Analysis, Behaviour and Strategy

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

Detailed Information

Author:A Woodside, D Martin
Publication Year:2007
ISBN:9781845933241
Pages:541
Language:English
File Size:4.306
Format:PDF
Price:FREE
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