Tourism and Hospitality: Issues and Developments

287 Pages·2011·3.157 MB·English

by  Jaime Seba

Tourism
Tourism and Hospitality
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Issues and Developments b
Hospitality
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Tourism has become a key global economic activity as expectations with regard to our
use of leisure time have evolved, attributing greater meaning to our free time. Tourism
is one of the world's largest industries, and in many regions it is the single largest Issues and Developments
source of investment and employment. This new book provides a look at many
important issues in the field of tourism and hospitality, including understanding tourist
preference, satisfaction, and motivation; tourism and hospitality education; rural
tourism and its impact on local residents; the increasing popularity of cultural and
heritage tourism; strategies for sustainable tourism; and more.
About the Editor
Jaime A. Seba, as a specialist in hospitality and tourism service, has conducted
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extensive industry research to develop training initiatives for cruise ship staff around
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the world, including the United States, United Kingdom, India, Indonesia, and the
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Philippines. Certified in human performance improvement through the American
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Society of Training and Development, she works with major cruise lines to improve si
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customer service and enhance operational function through the integration of new
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technology. Seba has more than 10 years' experience in media, public and corporate s
communication, and she is currently employed by Holland-America Cruise Lines. a
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Related Titles of Interest e

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• Hospitality and Health: Issues and Developments e
• Ecotourism and Sustainable Tourism: New Perspectives and Studies loo
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ISBN 978-1-926692-91-3
90000
Jaime A. Seba
Apple Academic Press
Editor
www.appleacademicpress.com 9781926692913
TOURISM AND HOSPITALITY
Issues and Developments
TThhiiss ppaaggee iinntteennttiioonnaallllyy lleefftt bbllaannkk
TOURISM AND HOSPITALITY
Issues and Developments
Edited By
Jaime A. Seba
Research Specialist, Hospitality and Tourism Service;
Holland-America Cruise Lines, Seattle, Washington, U.S.A.
Apple Academic Press
TORONTO NEW YORK
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Version Date: 20120530
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Preface
All over the world, technological advances are being made at the speed of light, and
the hospitality and tourism industry is growing and changing just as quickly. Custom-
ers can get a special rate when they follow a hotel on Twitter. They can book tour
reservations online with a simple click. Cruise destinations around the world can be
explored without leaving home, and bloggers on different continents share dining rec-
ommendations. Travelers can even plan a vacation that allows them to commune with
nature while printing e-mails from their smartphones.
In order to stay competitive in an international market, businesses must adjust
to these emerging social trends and respond to the ever-changing needs of their cus-
tomers. The traditional focus on customer service and guest loyalty has become in-
tertwined with rapidly progressing technological enhancements infl uencing all areas
of the industry, including sales, marketing, human resources, and revenue and asset
management. The result is a visitor experience personalized to each specifi c guest,
through strategic data collection, market trend research, and the capabilities of inte-
grated online self-service. This means knowing what matters most to consumers and
recognizing emerging innovations that will be the next big thing for the next genera-
tion of customers.
One such movement is the worldwide recognition of the need for environmentally
friendly “green” initiatives, which are becoming signifi cantly refl ected in the hospi-
tality industry. There has been an increased interest in ecotourism and sustainable
tourism, which provide travelers with destinations and activities that have a lower
negative impact on the environment. This trend is evidenced by the growing preva-
lence of green conferences that attract everyone from hotel general managers and tour
operators to the tourists themselves. Ecotourism, responsible tourism, jungle tourism,
and sustainable development have become prevalent concepts since the late 1980s,
and ecotourism has experienced arguably the fastest growth of all sub-sectors in the
tourism industry. The popularity represents a change in tourist perceptions, increased
environmental awareness, and a desire to explore natural environments.
Health issues are another growing concern within the hospitality and tourism in-
dustry How do local health concerns impact tourists to other countries? How do tourist
sites impact local health? The answers to these two questions cannot be separated from
one another, since they intertwine. Tourists must be protected from disease exposure,
while local populations must be equally protected from the possible negative impacts
on health created by a resort or other tourist destination.
We live in an interconnected world today, and this reality has enormous bearing on
the hospitality and tourism industry. Considering these impact and meaningful trends,
the future of the industry will depend on a skilled workforce that can react quickly to
rapid changes at the forefront of global culture.
— Jaime A. Seba
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List of Contributors
Eugene J. Aniah
Department of Geography and Regional Planning, University of Calabar, Calabar, Nigeria.
Doug Arbogast
Travel Green Appalachia, R. A. Hobbs, Ansted, WV, USA.
Abrisham Aref
Department of Social Science, Tehran Education, Ministry of Education, Iran.
Fariborz Aref
Department of Social and Development Sciences, Faculty of Human Ecology, Putra University, Malaysia.
Ian Bateman
CSERGE, School of Environmental Sciences, University of East Anglia, Norwich, Norfolk, NR4 7TJ, UK.
Maureen Y. Bender
Division of Forestry and Natural Resources, West Virginia University, Morgantown, WV 26506-6125, USA.
Dennis M. Brown
Regional Economist, Economic Research Service, U.S. Department of Agriculture, 1800 M St., N.W.,
Room N2187, Washington, DC 20036, USA.
Christina Cameron
Director General of the National Historic Sites Directorate, Parks Canada.
Matthew M. Chew
Department of Sociology, Hong Kong Baptist University, Kowloon Tong, Kowloon, Hong Kong SAR,
China.
Jinyang Deng
West Virginia University, WV, USA.
E. I. Eja
Department of Geography and Regional Planning, University of Calabar, Calabar, Nigeria.
Fard Teimouri S.
Department of forestry, Faculty of Natural Resources, University of Mazandaran, 10 km Sari-Neka Rd, P.O.
box 737, Sari, Iran.
Wei Fei
College of Resources and Environment Science, Hebei Normal University, Shijazhuang 050016, China.
Sarjit S. Gill
Department of Social and Development Sciences, Faculty of Human Ecology, Putra University, Malaysia.
Manuela Guerreiro
Faculty of Economics, University of Algarve, 9, Campus de Gambelas, 8005-139 Faro, Portugal.
Cheryl M. Hargrove
The HTC Group, from St. Simons Island, Georgia, USA.
R. A. Hobbs
Ansted, WV, USA.
Zulkifli Ibrahim
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Shah Alam, 40450, Selangor,
Malaysia.
viii List of Contributors
Li Jin
College of Tourism Management, Tianjin University of Commerce, P.R. China, 300134.
Andy Jones
CSERGE, School of Environmental Sciences, University of East Anglia, Norwich, Norfolk, NR4 7TJ, UK.
Kamaruzaman Jusoff
Yale University, Yale Tropical Resources Institute, School of Forestry and Environmental Studies 205, Pros-
pect St., New Haven, CT 06511, USA.
Latifi H.
Faculty of Forest and Environmental Studies, University of Freiburg, Freiburg, Germany.
Shen Li
School of International Tourism and Hospitality Management, Dalian University of Foreign Languages,
Dalian 116002, China.
Yana Liu
College of Resources and Environment Science, Hebei Normal University, Shijazhuang 050016, China.
Júlio Mendes
Faculty of Economics, University of Algarve, 9, Campus de Gambelas, 8005-139 Faro, Portugal.
Oladi D.
Department of forestry, Faculty of Natural Resources, University of Mazandaran, 10 km Sari-Neka Rd, P.O.
box 737, Sari, Iran.
Zulhan Othman
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Shah Alam, 40450, Selangor,
Malaysia.
Judith E. Otu
Department of Sociology, University of Calabar, Calabar, Nigeria.
Ma’rof Redzuan
Department of Social and Development Sciences, Faculty of Human Ecology, Putra University, Malaysia.
Marije Schaafsma
Institute for Environmental Studies (IVM), VU University Amsterdam, De Boelelaan 1087, 1081 HV,
Amsterdam, The Netherlands.
Steve Selin
West Virginia University, WV, USA.
Hejiang Shen
College of Resources and Environment Science, Hebei Normal University, Shijazhuang 050016, China.
Masood H. Siddiqui
Faculty-Decision Sciences, Jaipuria Institute of Management, Vineet Khand, Gomtinagar, Lucknow-226010,
India.
João Albino Silva
Faculty of Economics, University of Algarve 9, Campus de Gambelas, 8005-139 Faro, Portugal.
Sohrabi Saraj B.
Department of Forestry, Faculty of Natural Resources, University of Mazandaran, 10 km Sari-Neka Rd,
P.O. box 737, Sari, Iran.
Gail Vander Stoep
Michigan State University, Michigan, USA.
List of Contributors ix
Maimunah Sulaiman
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Shah Alam, 40450, Selangor,
Malaysia.
Shalini N. Tripathi
Faculty-Marketing, Jaipuria Institute of Management, Vineet Khand, Gomtinagar, Lucknow-226010, India.
M. A. Ushie
Department of Sociology, University of Calabar, Calabar, Nigeria.
Patricia Oom do Valle
Faculty of Economics, University of Algarve 9, Campus de Gambelas, 8005-139 Faro, Portugal.
Bin Wang
School of Management, Dalian University of Technology, Dalian 116024, China.
Craig Wiles
Public Sector Consultants, 600 W. Saint Joseph St., Suite 10, Lansing, MI 48933, USA.
Jan Wright
CSERGE, School of Environmental Sciences, University of East Anglia, Norwich, Norfolk, NR4 7TJ, UK.
Yachkaschi A.
Department of Forestry, Faculty of Natural Resources, University of Mazandaran, 10 km Sari-Neka Rd,
P.O. box 737, Sari, Iran.
Zhang Ying
College of Resources and Environment Science, Hebei Normal University, Shijazhuang 050016, China.
Limei Yuan
College of Resources and Environment Science, Hebei Normal University, Shijazhuang 050016, China.
Mohd Salehuddin Zahari
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Shah Alam, 40450, Selangor,
Malaysia.
Liming Zhao
School of Management, Tianjin University, P.R. China, 300134.