Tourism and Culture Partnership in Peru – Models for Collaboration between Tourism, Culture and Community

130 Pages·2016·6.553 MB·English

by  World Tourism Organization (UNWTO)

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The World Tourism Organization (UNWTO) is a specialized agency of the United Nations. As the leading 2:
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international organization in the field of tourism, UNWTO promotes responsible, sustainable and universally 22
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accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism 7,
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4 Tourism and Culture Partnership
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dr Copyright © 2016, World Tourism Organization (UNWTO)
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M - I Tourism and Culture Partnership in Peru – Models for Collaboration between Tourism, Culture and Community
P ISBN (printed version): 978-92-844-1758-2
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2 Published by the World Tourism Organization (UNWTO).
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0 First printing: 2016
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7, All rights reserved.
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er Printed in Spain.
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e The designations employed and the presentation of material in this publication do not imply the expression of any opinions
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92 World Tourism Organization (UNWTO) Tel.: [phone]
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7 Calle Capitán Haya, 42 Fax: [phone]
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8 Spain E-mail: [email protected]
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o Citation: World Tourism Organization (2016), Tourism and Culture Partnership in Peru – Models for Collaboration
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oi/b between Tourism, Culture and Community, UNWTO, Madrid.
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o.or All UNWTO publications are protected by copyright. Therefore, and unless otherwise specified, no part of an UNWTO
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Table of contents
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3.
1 Acknowledgments 7
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0. Foreword 9
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5 Objectives 15
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2 Chapter 1 General framework for a triangular partnership: tourism, culture and community 17
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y, 1.3 Triangular partnership: tourism, culture and community 23
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59 2.1 The importance of tourism at national level 29
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84 2.2 Tourism figures in Peru 30
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18 2.4 Structural limits and improvements for tourism in Peru 31
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4.1 Festivities and celebrations 48
4.2 Gastronomy 51
4.3 Creative industries 55
4.4 Cultural routes 64
Chapter 5 The Peruvian community 67
5.1 Linguistic pluralism and multiculturalism 67
5.2 Community: dynamic entity 68
5.3 The essence: popularity 68
5.4 Variants of cultural/community tourism 69
1 5.5 Variants of the term “community” 70
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13. 5.6 The role of the community in community cultural tourism 71
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8 P 7.1 Degree of interdependency between tourism and culture 81
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y, 7.3 Development of cultural tourism in the local community context (glocalization) 90
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8.4.2 Public and private sector relationships 102
Chapter 9 System of tourism policies: heritage management 105
9.1 Mechanisms for collaboration between the Ministry of Foreign Trade and Tourism and the
Ministry of Culture 105
9.1.1 Strategies for developing a system of professionals trained in cultural tourism 107
9.1.2 Diversification of tourist destinations through cultural heritage 108
9.1.3 Cooperation among the central government, local authorities and the community 108
9.2 Tourism policy system 109
9.2.1 Agreements for consolidation of a roadmap 109
9.2.2 Coordination and cooperation between the public and private sectors 109
9.3 System of Technical Vocational Education and Training (TVET) 110
9.3.1 Management mechanisms 112
9.3.2 Specialized human resources 113
9.3.3 Legislation and certification for cultural tourism guides 113
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14 Conclusions and recommendations 115
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32. Biographies 119
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s: List of figures and tables 121
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Acknowledgments
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13. The study Tourism and Culture Partnership in Peru was conducted under the guidance and
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32. supervision of the World Tourism Organization (UNWTO) and consultant Federico Esper, based
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90. on content developed by the following group of experts on cultural tourism (in alphabetical order):
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ss: Rafo León, Greg Richards, Jeungah Ryoo and Jordi Tresserras.
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5 Cho. Special mention should also be made of Carlos Vogeler and Alejandro Varela, of the Regional
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2:0 Programme for the Americas, for their comments and guidance during the course of the study.
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7, 2 UNWTO wishes to express its thanks for their close cooperation during the study to the Ministry,
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er and most especially the Minister of Foreign Trade and Tourism of Peru, Her Excellency Magali
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m Silva, as well as the Vice Minister for Tourism, Her Excellency María del Carmen de Reparaz, and
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D her valuable team, represented by Laura Alegría. Sincere thanks go as well to Richard Bazan,
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a Federico Esper, Huaqiu Gan, Rafo León, Mirian Isabel Maldonado, Claudia Mansen, Yolanda
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u Sansegundo, Leoncio Santos, Jordi Tresserras and Jin Yung Woo (in alphabetical order) for their
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9 - contributions to organizing the seminar Models for Cooperation among Tourism, Culture and
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7 Community, held in Lima on 11–12 May 2015 as an essential part of this project.
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8 UNWTO also wishes to express its thanks to the Ministry of Culture, Sports and Tourism of the
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1/ Republic of Korea and the Korea Tourism Organization (KTO) for their sponsorship of the study,
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18 without which this publication would not have been possible.
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