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About TOUR 121 - Paper 9 (Case Study Group)
Accor Hotels is a large international hotel chain with over 3,700 hotels across 95 countries. It uses various technologies and platforms like its online booking system TARS, mobile app MobileFirst, and social media to connect with customers. Marriott is another major chain that uses technologies like its HYP3R platform to track social media engagement and customer locations to improve marketing. While both invest in IT, Accor focuses on convenience through its comprehensive mobile app, while Marriott emphasizes listening to customers on social media to improve services. Sofitel and Pullman (Accor brands) also integrate technologies differently due to their market positions - Sofitel's official website provides many online services for luxury guests, while Pullman partners
Detailed Information
| Author: | ['Fiona Sophia Mae Villejo'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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