Download TLA - CO2 - Pfizer - Pharmaceutical Marketing and Entrepreneurship PDF Free - Full Version
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About TLA - CO2 - Pfizer - Pharmaceutical Marketing and Entrepreneurship
Pfizer has historically been successful due to massive investments in research and development that led to novel, patented products that dominated the market. However, competition is increasing as patents expire and generic drugs enter the market. In 10 years, competition will be even fiercer as biotechnology advances and R&D costs rise, forcing companies to focus more on price and efficiency. Rising development costs from new areas like biotech will spur more innovation but also increase financial pressures on drug makers.
Detailed Information
| Author: | ['Rizalyn Joy Cristobal'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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