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About Tiktok Made Me Buy It
This document analyzes how TikTok influences purchase intentions among Gen Z users. It finds that TikTok has become the primary search engine and information source for Gen Z, who spend hours daily on the app. User-generated content like reviews influence purchase decisions by providing diverse perspectives. Additionally, influencer marketing has grown as brands partner with popular creators to promote products. The study aims to identify key factors driving purchase intent and consumer trust on TikTok, and examine how influencers impact consumer decisions. It will interview Elon University students who use TikTok daily.
Detailed Information
| Author: | ['api-713793736'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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