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About Thursday de Bruin
The document discusses the science of science communication from a behavioral decision research perspective. It outlines how behavioral decision research approaches communication in a normative, descriptive, and prescriptive manner. Specifically, it discusses (1) common problems with communications like using confusing wording, presenting too much information, pushing one alternative, not addressing context, and misunderstanding motivations. It then (2) describes the "mental models" methodology used in behavioral decision research to understand expert and public perspectives to identify intervention needs. Finally, it provides (3) key take-home messages about how to design more effective communications by avoiding issues like confusing wording and information overload, addressing social factors and motivations, and testing communications.
Detailed Information
| Author: | ['National Press Foundation'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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