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Download This Is How You Find Your App's Aha! Moment - Apptimize by ['coachbiznesu'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About This Is How You Find Your App's Aha! Moment - Apptimize
The document discusses how to find the "Aha! moment" for a mobile app, which is a set of actions that helps users realize the app's value and increases retention. It recommends: 1) Analyzing acquisition cohorts to understand baseline retention rates. 2) Hypothesizing actions like favoriting songs that could improve retention. 3) Using behavioral cohorts to test if hypothesized actions actually increase retention over time. 4) Determining the optimal number of those actions needed for highest retention by comparing cohorts that take different amounts of the action. Finding the "Aha!" is about pinpointing the specific actions that drive the most users to continue using the app.
Detailed Information
| Author: | ['coachbiznesu'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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