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About Thesis Paper
This master's thesis examines customer satisfaction with mobile payments through an online survey and critical incident technique analysis. The survey collected satisfying and dissatisfying experiences with mobile payments from participants. More respondents recalled satisfying experiences, suggesting an overall favorable perception. The main satisfaction sources identified are convenience, efficacy, security, and problem-solving abilities of mobile payments. Satisfaction comes from mobile payments' quick, safe, and flexible transaction capabilities regardless of location. Dissatisfaction sources are the opposite - complexity and inefficacy. The contrasting satisfaction and dissatisfaction demonstrate the mobile payment technology paradox. The findings provide insights for improving mobile payment design, adoption, and marketing.
Detailed Information
| Author: | ['Simon Shrestha'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 83 |
| Language: | English |
| Format: | |
| Price: | FREE |
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