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About Thesis On Milk
This thesis examines how Vinamilk, the largest dairy company in Vietnam, has successfully applied the marketing mix 4Ps (product, price, place, promotion) to dominate the Vietnamese dairy market. The author conducted a literature review on marketing and the 4Ps framework. Secondary data was collected from Vinamilk's annual reports and online news articles. A survey of Vietnamese consumers provided data on perceptions of Vinamilk's marketing strategies. The results showed that Vinamilk leads market share through diverse product offerings and continuous innovation. They also price products affordably for customers and have the widest national distribution channels. Moreover, Vinamilk heavily promotes through various channels and community initiatives. In conclusion, proper application of the 4Ps allowed Vin
Detailed Information
| Author: | ['vplou7'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 80 |
| Language: | English |
| Format: | |
| Price: | FREE |
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