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About Thesis B2B
This thesis examines B2B partnerships in the Swedish healthcare services industry, using Skåne Care's partnerships as a case study. The thesis begins with an introduction that provides background on the current state of the healthcare industry, opportunities and challenges, and the future of healthcare. It then reviews relevant literature on relationship marketing, healthcare services, and the analytical frameworks of network theory and commitment-trust theory that will be used. The methodology section describes the qualitative case study approach using semi-structured interviews. The case study examines Skåne Care's partnerships with Swecare and local hospitals. Analysis applies the commitment-trust theory framework. Findings indicate the importance of personal encounters in establishing relationships and a lack of power plays between the organizations.
Detailed Information
| Author: | ['kartik'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 79 |
| Language: | English |
| Format: | |
| Price: | FREE |
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