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Thesis PDF

105 Pages·2022·English
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by ['HappyGautam']| 2022| 105 pages| English

About Thesis

This thesis examines the marketing of soft drinks in Chitwan District, Nepal. It consists of an introduction, literature review, research methodology, data presentation and analysis, and conclusions. The introduction provides background on marketing, soft drink industry in Nepal, and states the research problem of understanding brand preferences and factors influencing consumer choice. The literature review covers concepts of brand loyalty, switching, positioning and advertising. The methodology section outlines the research design, data collection from consumers, and analysis plan. The findings chapter presents quantitative consumer data on drinking habits, brand preferences, influences on choices, and sales data from distributors. The conclusion summarizes the results and provides recommendations.

Detailed Information

Author:['HappyGautam']
Publication Year:2022
Pages:105
Language:English
Format:PDF
Price:FREE
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