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About THESIS
This document is the thesis submitted by Juan Miguel Ala-Tolentino to the University of the Philippines for the degree of Bachelor of Arts in Journalism. The thesis examines the effectiveness of the editorial cartoons published in the Philippine Collegian, the official student publication of UP Diliman. Ala-Tolentino employed surveys of first-year UP students and interviews with Collegian editors and illustrators to understand readers' perceptions of how well the cartoons fulfill their entertainment, aggression-reduction, framing, and agenda-setting functions. The research was guided by theories of conversational implicature and narrative paradigm. Key findings included that readers found the cartoons most effective at entertainment and least effective at agenda-setting.
Detailed Information
| Author: | ['Jam Tolentino'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 85 |
| Language: | English |
| Format: | |
| Price: | FREE |
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