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About Theories of An Active Audience-1
This document discusses theories of an active audience and how they have evolved over time. Early theories viewed audiences as passive receivers of media messages, but scholars began exploring how audiences interpret and resist messages. The Birmingham School emphasized that audiences actively negotiate meanings rather than passively accepting them. Reception studies examined audience interpretation in everyday life. Now, with digital media, audiences are seen as participatory, producing and sharing content. The active audience perspective transformed media studies by recognizing audiences as active participants rather than passive consumers.
Detailed Information
| Author: | ['Shadow Knight 022'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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