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About Thenewthreatofdigital Marketing: Kathryn C. Montgomery,, Jeff Chester,, Sonya A. Grier,, Lori Dorfman
This document discusses the new threats posed by digital marketing techniques that target children and adolescents. It notes that today's children are growing up immersed in digital media like social networks, games, and mobile devices. Marketers closely monitor how youth engage with new media to develop interactive advertising strategies. Specifically, it highlights how the rise of social media, immersive games, data collection/profiling, and smartphones have enabled new forms of personalized and ubiquitous marketing that are integrated into young people's daily lives and social relationships. This raises critical health issues, especially around obesity, given food/beverage companies' use of these techniques.
Detailed Information
| Author: | ['Prince Lohia'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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