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About The Utrecht Based Service
This document provides a research report on location-based services for retailers in Utrecht, the Netherlands. It begins with an overview of how shopping behavior has changed with the rise of internet and mobile devices. This includes how location-based services work and examples of existing services. Research was conducted through interviews, workshops and a case study of a street in Utrecht to determine what type of location-based service could attract customers to stores. The conclusion was that a service providing up-to-date deals and discounts from local retailers through check-ins that earn rewards could benefit both customers and stores if integrated into an existing Dutch platform like Feest.je.
Detailed Information
| Author: | ['jack'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 110 |
| Language: | English |
| Format: | |
| Price: | FREE |
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