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The tipping point: how little things can make a big difference PDF

2002·0.232 MB·other
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About The tipping point: how little things can make a big difference

SUMMARY: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Detailed Information

Author:Malcolm Gladwell [Gladwell, Malcolm]
Publication Year:2002
ISBN:759574731
Language:other
File Size:0.232
Format:PDF
Price:FREE
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