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About The Theory of Planned Behaviour and The Impact of Past Behaviour
This document discusses the Theory of Planned Behaviour (TPB) and the role of past behaviour within the theory. The TPB is a widely used model for predicting human behavior, but it only explains about 28% of the variance in actual behavior. Past behavior is one construct that has been proposed to increase the explanatory power of the TPB, but its exact role is still unclear. The author develops a conceptual framework that integrates past behavior into an extended version of the TPB. The framework also models different information processing modes that may influence intention development. This extended model aims to provide better prediction of complex behaviors like international entrepreneurship decisions.
Detailed Information
| Author: | ['Muhammad Farrukh Rana'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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