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About The Study of Huawei Mobile 3155
This document summarizes a study on Huawei's mobile phone marketing strategy and its impact on customer satisfaction in China. The study explored the relationship between Huawei's marketing mix (the 4Ps of product, price, place, and promotion) and customer satisfaction. A survey was conducted with 90 Huawei phone customers in China, and the results were analyzed using ANOVA. The findings showed that product and place had a significant impact on customer satisfaction. Additionally, customer satisfaction was found to mediate the relationship between the marketing mix and customers. The document provides background on Huawei and discusses concepts related to marketing, the marketing mix, and customer satisfaction.
Detailed Information
| Author: | ['Denisa Dan'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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