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About THE STRATEGY AND TACTICS OF PRICING
<p>A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.<br /> "<br /> The Strategy and Tactics of Pricing" shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. <br /> The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. </p>
Detailed Information
| Author: | Zale, Joseph & Nagle, Thomas & Hogan, John |
|---|---|
| Publication Year: | 1986 |
| Language: | other |
| File Size: | 2.4823 |
| Format: | |
| Price: | FREE |
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