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About The State of Mobile in Rural Vietnam Report
The document provides insights into mobile internet usage among rural populations in Vietnam. Some key points: - Nearly all rural Vietnamese own smartphones and spend an average of 3 hours per day connected to the internet. Wi-Fi is the preferred connection method. - Rural users spend much of their online time (40%) using chat apps and access these 6-7 times daily for 20 minutes on average. - Mothers and millennials are influential demographics. Mothers use the internet to help their children succeed while millennials use it to increase skills and status. - Marketers should leverage the aspirations of rural audiences in their advertising to showcase how products and services can help them achieve goals like jobs, vehicles or
Detailed Information
| Author: | ['One Piece ワンピース'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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