Table Of ContentThe Secrets to Charisma and Personal
Magnetism
Learn a Hidden Energy Tradition to Become Magnetically Attractive
and Vitally Alive
by Bruno Martins
http://www.CharismaSchool.com
Copyright © Bruno Martins 2016
All rights reserved. No part of this book may be reproduced, copied, stored, or
transmitted in any form or by any means – graphic, electronic, or mechanical,
including photocopying, recording, or information storage and retrieval systems
– without the prior written permission of the author, except where permitted by
law.
Table of Contents
Introduction
Chapter 1 - What is Charisma?
Chapter 2 – The 12 Charismatic Attributes
Social Attributes
Personal Attributes
Energetic Attributes
Chapter 3 – The Discovery of the Secret of Charisma
The Roots of this Knowledge
The New Thought movement
The True Purpose of Charisma School
Chapter 4 - The Power of Thoughts and Mental Currents
Chapter 5 – The Four Pillars of Charisma
The need for a modern structure of Personal Magnetism and Charisma
Enter the Four Pillars of Charisma
Chapter 6 – Developing Unshakable Inner Power
Inner Power Dischargers
Excessive Consumerism
Religion
The lack of character and values currently present in our society
Illusionary sources of Inner Power
Wealth and Status
Body
Worldly Achievements
The True Source of Inner Power
Chapter 7 – Use Your Will for Flawless Mind Control
What is Will?
What kind of work can you do for Inner Power and Will training?
Chapter 8 - The Energetic Basis of Charisma
The general concept of Energy
Tension Energy or Magnetic Energy
Sexual Energy
Chapter 9 - How to Project Personal Magnetism for Fun and Profit
The Qualities of Personal Magnetism
Chapter 10 – The Magnetic Gaze That Attracts Anyone Anytime
Benefits of the Magnetic Gaze
How does it work?
Conclusion
Further Training
Appendix: Methods and Techniques of Charisma School
Bibliography
Introduction
As you talk and communicate with others, you may feel an invisible energy
running through your interactions. You feel it when you interact with negative
friends and become negative afterward. You feel it when you interact with happy
and enthusiastic friends and absorb their motivation. It’s like their emotions are
contagious. Yet, this is much more than a psychological phenomenon; it’s an
often ignored exchange of energies that takes place in each communication. It
can be influenced and controlled.
This is not a straightforward scientific fact. Indeed this energy is ignored, or
even denied, by the vast majority of the population, yet for a minority of
successful people, it’s firmly established as a reality and something used to their
own advantage. The beauty of it is that you don’t need to believe it in order to
benefit from it. All you need is to understand the principles, practice the
exercises, and you´ll be able to reap the benefits whether you believe it or not.
Using this energy to forward your own influence is called Personal Magnetism,
or Charisma, and it was studied by many authors in the early XX century and
late 1800´s. Edmund Shaftesbury, a popular personal magnetism author, defines
personal magnetism as “an art by which a person is enabled to control those
within reach of his voice, eye or touch” (Shaftesbury, 1888). On the same note,
William Walker Atkinson (using his pseudonym of Theron Q. Dumont), defined
it as: “the strong, peculiar, but little understood power, force or influence,
exerted by certain individuals, in varying degrees, by the means of which other
persons are attracted to, controlled by, dominated, or influenced by the
individual possessing the power; a form of mental influence exerted by certain
individuals over those with whom they come in contact with.” (Dumont, 1913).
By reading this book you can attain a better understanding of how to create and
generate this personal magnetism and charisma. In the first part of this book you
can understand its definition, what it is exactly, its attributes and how it works.
In the second part of the book you are introduced to the Four Pillars of
Charisma: what you need to have in order to develop it.
The disbelief in the possibility of acquiring charisma and personal magnetism
has prevented many of us from considering it a subject worthy of study,
development and training. Nonetheless, there are many popular men and women
who possess this gift with a highly developed degree of intuitive understanding.
Their multi leveled success proves this as a real gift.
It has been surprising to discover throughout the interviews and analysis we have
done with over 200 charismatic men and women, that every single one of them
acknowledged their spark and influence was acquired and not something they
were born with. They mentioned how they had to work for it and, in many cases,
how hard it was. It seemed that there wasn´t a roadmap to get there. Each of
them developed their magnetism in their own unique ways based on personal
strengths and weaknesses. Nonetheless there seems to be a set of teachings that
consistently created charismatic and magnetic men. These were not easily
accessible and were found buried between layers of useless information and dis-
information. Hence, a working method was created to fit our everyday modern
lives and needs.
This is not a practice book, nor a full training. It’s not the right medium for it.
The development of personal magnetism is very hard to accomplish without a
qualified teacher guiding you along and correcting the problems that inevitably
show up. The goal of this book is to introduce you to a way of developing
charisma, to allow you to glimpse the possibility of actually transforming
yourself into a magnetic man or woman capable of influencing those around
you.
Chapter 1 - What is Charisma?
Charisma, as a personal quality, is often surrounded by a certain aura of mystery.
It’s hard to define, since, unlike other traits, it doesn’t have a concrete form
neither specific behavioral definitions.
We can define what honesty is. Truthfulness, sincerity, frankness, integrity,
among other characteristics. An honest person is honorable in his/her principles,
intentions and actions; he/she is upright and fair. But how can you define
charisma and a charismatic person?
If we ask 100 psychologists, academics or sociologists, the definition would
always be different. It’ll also depend on the background of the person giving it.
A psychologist will, most likely, give a different definition than a sociologist.
To keep things clear, in this book, we’re not going to discuss charisma in the
sociological way which focuses mostly on the charismatic authority concept.
We’re not even discussing charisma using psychological constructs which focus
mostly on the behavior of a charismatic person. This book´s goal is to define and
think about charisma in a way that can be useful for you and me; the everyday
man or woman who wants to improve his/her life.
Here are four definitions of charisma from different dictionaries:
“A spiritual power or personal quality that gives an individual influence or
authority over large numbers of people.”
“A rare personal quality attributed to leaders who arouse fervent popular
devotion and enthusiasm.”
“A personal attractiveness or interestingness that enables you to influence
others.”
“Extraordinary power and appeal of personality; natural ability to inspire a
large following.”
A power, a personal quality or a natural ability; this is the definition of charisma
taken from the dictionary. You can recognize those who have it, but you can’t
say exactly what it is. You can only state that it’s a rare personal quality or
appeal of personality.
Maybe some will deny the “spiritual quality” or “extraordinary power” because
they don’t believe in it. That’s their belief. The fact no one can deny is the
existence of an unexplained quality which, in certain people, is viewed as
attractive.
Often times it is better to define something by saying what it’s not. Especially
with such an elusive concept as charisma, it’s particularly important to clear
some misunderstandings surrounding it.
a) It’s not a physical or genetic trait
Some authors defend charisma as a physical or genetic trait, like the height or
eye color, physical attractiveness, in the sense that we need to be born with it.
We disagree.
We consider charisma a personal quality or even a spiritual quality, and as such,
it can be developed. If we think about it: a thief can become honest, and an
honest man can become a thief. There are also many cases of people who were
never spiritual before, yet they developed their own spiritual qualities later in
life, through practices of spiritual disciplines like Yoga, Tai-Chi and similar
doctrines. We place charisma in this category. Since it’s a personal quality and
a spiritual quality, it can be developed with the right intention, the right
effort and the right tools.
b) It doesn’t exist by itself
Another fact about charisma is that it doesn’t exist by itself. Unlike physical
traits, charisma only manifests itself in the presence of others. In other words,
although it’s something inherent to us, we can’t tell if we have it when we’re
isolated. We need to stay grounded in society, because only within the
interactions of our daily life can we see if we’re being successful or not.
A common question among Charisma School students, once they notice the
energetic nature of our methods and they start getting their first successes, is:
“Should I spend more time doing exercises at home?” The answer is always the
same: some exercises at home are always necessary, but above all, everything
must be tested and practiced in your daily life, in the interactions with your
coworkers, friends, family and strangers. Charisma or Personal Magnetism
manifests through interactions with others and must always be developed within
these interactions.
c) It’s not an external trait
In most charisma development books and training programs you are able to read
countless advice on how to improve your body language, to have an open
posture, to be clear in your speech and similar such information.
This kind of advice is, of course, important to follow. No one can deny the fact
that smiling more, being clear in your speech, and having a good body language
influences your empathy with others around you. Yet, does it really generate this
“spiritual quality” or “extraordinary power” we define as charisma? Hardly.
Why is that? Simply put, because it only focus on the external aspects of
charisma. But, as we’ve seen from our definition, charisma is something that you
radiate from the inside out. Not the other way around. That’s why the normal
charisma training programs you find in typical corporate environments only train
the superficial aspect and never the underlying cause.
In Charisma School, we tend to use the term “charisma” related to “Personal
Magnetism”; exactly the way those few dictionary definitions mentioned. This
perfectly describes our framework. We believe it’s a personal quality, a spiritual
quality, a personal attractiveness that attracts others to you and not a specific set
of behaviors you must adopt.
