Table Of ContentThe SAGE Handbook of
International Corporate
and Public Affairs
This is the first Public Affairs book to cover all the major continents and give in-depth insights and
guidance on business, government policy and international trade communication. It will make a substantial
contribution to the development of dialogue between nations and businesses worldwide.
Xiaoying Zhang, Professor of International Journalism and Communication, Beijing Foreign
Studies University
As our profession continues to evolve it is critical that lobbyists and public affairs professionals have all
the information and tools at their disposal. This Handbook is one of those resources all professionals
should have sitting on their desk – I know I do.
Paul A. Miller, President, National Institute for Lobbying & Ethics, Washington, DC
This Handbook provides essential reading and analysis for practitioners, potential clients and academics.
It will help politicians, public officials and the media to better understand that corporate and public
affairs are not black arts; but prudent tools of good governance for those determining or being affected
by the decisions of government at every level.
Lord Tom McNally, Chair of the Youth Justice Board and former Deputy Leader of the House of Lords
An essential companion, offering a rich account of the development of the field as well as its applications.
It will be welcomed by students of the subject for years to come.
C. Michael Hall, Professor of Marketing, University of Canterbury, New Zealand
In this increasingly important, but under-examined field, no other collection of material comes close to
giving such a comprehensive view of the development of public affairs research, teaching and practice.
Geoff Allen, Founder of the Australasian Centre for Corporate Public Affairs
This is an incredibly timely book that explores the global phenomena of public affairs in a way that
answers the naive superficiality of the anti-lobbying narrative.
Neil Collins, Emeritus Professor of Government, University College Cork, Ireland
Read this book and you will understand the forces that are impacting your organization and how to
engage in the process in a thoughtful, results-oriented way.
Amy Showalter, The Showalter Group and Author of ‘The Underdog Edge’
An edited volume of scope and substance, featuring a cadre of authors with impeccable credentials as
thought leaders to inform the new realities of public affairs.
Louise Heslop, Professor Emeritus of Marketing, Carleton University, Canada
A pragmatic discipline must remain open-ended because there is no predicting what strategic adaptations
may work best. This handbook is educational in the best sense.
John G Blair, Professor Emeritus of American Literature and Civilization, University of Geneva
A must-read publication for every globally-minded government relations and corporate affairs professional
whether they’re operating in London, Washington DC, Kenya or Korea.
Craig Hoy, Executive Director, PublicAffairsAsia
This is the book and guide on international Public Affairs that every businessman, politician and practitioner
must have.
Henry Sun, International Director of Business Research Institute, University of Chester
The SAGE Handbook of
International Corporate
and Public Affairs
Edited by
Phil Harris and
Craig S. Fleisher
SAGE Publications Ltd Editorial arrangement and Introduction © Phil Harris and
1 Oliver’s Yard Craig S. Fleisher, 2017
55 City Road
London EC1Y 1SP Part I © John Mahon, 2017 Chapter 19 © Rinus van
Chapter 1 © Craig S. Fleisher, 2017 Schendelen, 2017
SAGE Publications Inc. Chapter 2 © Duane Windsor, 2017 Chapter 20 © Alberto Bitonti and
2455 Teller Road Chapter 3 © Richard McGowan, Phil Harris, 2017
Thousand Oaks, California 91320 2017 Chapter 21 © John Mahon, 2017
Chapter 4 © Fruzsina M. Chapter 22 © Andréa Cristina
SAGE Publications India Pvt Ltd Harsanyi and Geoff Allen, 2017 Oliveira Gozetto and Clive S.
B 1/I 1 Mohan Cooperative Industrial Area Chapter 5 © Shannon Blair Thomas, 2017
Mathura Road Creighton and Martin Meznar, 2017 Chapter 23 © Ronel Rensburg
New Delhi 110 044 Part II © Phil Harris, 2017 and Olebogeng Selebi, 2017
Chapter 6 © Howard Viney, Paul Chapter 24 © Geoff Allen, 2017
SAGE Publications Asia-Pacific Pte Ltd Baines and Laura Stegen, 2017 Chapter 25 © Andrew Hughes, 2017
3 Church Street Chapter 7 © Ian N. Richardson, Part V © Craig S. Fleisher, 2017
#10-04 Samsung Hub 2017 Chapter 26 © William D.
Singapore 049483 Chapter 8 © Alberto Bitonti, 2017 Oberman, 2017
Chapter 9 © Amy D. Meli and Chapter 27 © Craig S. Fleisher, 2017
Edward A. Grefe, 2017 Chapter 28 © John M. Holcomb,
Chapter 10 © Simon Bryceson 2017
and Simon Levitt, 2017 Chapter 29 © John Mahon, 2017
Chapter 11 © Bruce I. Newman, Chapter 30 © Irina Lock and
Wojciech Cwalina and Andrzej Peter Seele, 2017
Falkowski, 2017 Chapter 31 © Arco Timmermans,
Chapter 12 © Mordecai Lee, 2017 2017
Editor: Delia Martinez Alfonso Part III © John M. Holcomb, 2017 Part VI © Danny Moss, 2017
Editorial Assistant: Matthew Oldfield Chapter 13 © Catie Snow Bailard, Chapter 32 © Clive S. Thomas
Production Editor: Sushant Nailwal 2017 and Kristina Klimovich, 2017
Copyeditor: Sunrise Setting Ltd. Chapter 14 © Michael Hadani, 2017 Chapter 33 © David Irwin and
Proofreader: Derek Markham Chapter 15 © Laura Bernal- Kariuki Waweru, 2017
Indexer: Avril Ehrlich Bermudez and Tricia D. Olsen, 2017 Chapter 34 © Conor McGrath, 2017
Marketing Manager: Alison Borg Chapter 16 © Justin Greenwood, Chapter 35 © Koji Haraguchi and
Cover design: Wendy Scott 2017 Ronald J. Hrebenar, 2017
Typeset by Cenveo Publisher Services Chapter 17 © Shannon A. Bowen, Chapter 36 © Goodluck Charles,
Printed in the UK 2017 2017
Chapter 18 © Jeffrey A. Hart, 2017 Chapter 37 © Gianluca Vinicio
Part IV © Carla Millar, 2017 Aguggini, 2017
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Contents
Contents v
List of Figures ix
List of Tables xi
Notes on the Editors and Contributors xii
Acknowledgments xxiv
Introduction: The Continuing Development of International
Corporate and Public Affairs 1
Phil Harris and Craig S. Fleisher
PART I THE ESSENTIAL FOUNDATION OF PUBLIC AFFAIRS 17
John Mahon
1 Corporate Public Affairs: Revisiting the Development of the Field 23
Craig S. Fleisher
2 Theoretical Lenses and Conceptual Models for Understanding Public Affairs 40
Duane Windsor
3 Examining the Public Affairs Scholarship: What We’ve Learned
(and still don’t know) from the Empirical Studies of Public Affairs 56
Richard McGowan
4 Achieving the Strategic Potential of Public Affairs 65
Fruzsina M. Harsanyi and Geoff Allen
5 The Status of Instruction in Public Affairs: Peace in the
Eye of the Hurricane? 82
Shannon Blair Creighton and Martin Meznar
PART II EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS AND
ITS RELATIONSHIP TO OTHER KEY DISCIPLINES 109
Phil Harris
6 Public Affairs and Marketing 115
Howard Viney, Paul Baines and Laura Stegen
7 International Relations and Public Affairs 134
Ian N. Richardson
8 Public Affairs and Political Philosophy 151
Alberto Bitonti
vi THE SAGE HANDBOOK OF INTERNATIONAL CORPORATE AND PUBLIC AFFAIRS
9 Public Affairs and Information Science/Systems 165
Amy D. Meli and Edward A. Grefe
10 PA and Ecology 184
Simon Bryceson and Simon Levitt
11 Political Marketing and Public Affairs 197
Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski
12 The Practice of Public Affairs in Public Administration 215
Mordecai Lee
PART III KEY ISSUES IN THE DEVELOPMENT
OF PUBLIC AFFAIRS 233
John M. Holcomb
13 Public Affairs, Digital Media, and Tech Trends 239
Catie Snow Bailard
14 Corporate Political Activity and Public Policy Outcomes:
New Realities and Increasing Challenges 259
Michael Hadani
15 Business, Human Rights, and Sustainable Development 280
Laura Bernal-Bermudez and Tricia D. Olsen
16 The Regulation of Lobbying Activity 300
Justin Greenwood
17 Values, Ethics, and Professionalism in Public Affairs 316
Shannon A. Bowen
18 Globalization and Multinational Corporations 332
Jeffrey A. Hart
PART IV REGIONAL DEVELOPMENT AND LOCALISED
APPROACHES TO PUBLIC AFFAIRS 349
Carla Millar
19 Public Affairs in the Uncommon European Union 355
Rinus van Schendelen
20 Public Affairs in Europe 370
Alberto Bitonti and Phil Harris
21 Public Affairs in North America 388
John Mahon
Contents vii
22 Public Affairs in Latin America: The Gradual and Uneven
Formalization of a Long-Time Informal Activity 405
Andréa Cristina Oliveira Gozetto and Clive S. Thomas
23 Public Affairs in South Africa 422
Ronel Rensburg and Olebogeng Selebi
24 Public Affairs in Australia and Oceania 438
Geoff Allen
25 Public Affairs in East and South-East Asia 455
Andrew Hughes
PART V TACTICAL APPROACHES TO EXECUTING
PUBLIC AFFAIRS 477
Craig S. Fleisher
26 Lobbying Resources and Strategies 483
William D. Oberman
27 Managing Regulatory Affairs and Intelligence: The Often Hidden
Domain of Public Affairs Practice 498
Craig S. Fleisher
28 Influencing the Legal and Judicial Process 517
John M. Holcomb
29 Corporate Issues Management 534
John Mahon
30 Corporate Social Responsibility, Public Affairs and Corporate Community
Involvement: Torn between Instrumentalism and Deliberation 550
Irina Lock and Peter Seele
31 Making and Managing Lobbying Coalitions 565
Arco Timmermans
PART VI CASE STUDIES IN PUBLIC AFFAIRS 581
Danny Moss
32 Three Case Studies from Latin America: A Living
Museum of Government Affairs 585
Clive S. Thomas and Kristina Klimovich
33 The Kenya Chamber of Mines: A Case Study in
Public Sector Advocacy 601
David Irwin and Kariuki Waweru
viii THE SAGE HANDBOOK OF INTERNATIONAL CORPORATE AND PUBLIC AFFAIRS
34 Lessons in Lobbying Regulation from the UK and Ireland 619
Conor McGrath
35 Public Affairs and National Level Lobbying in Japan: Winners and
Losers in the Continuing Issue of the American Bases on Okinawa 637
Koji Haraguchi and Ronald J. Hrebenar
36 Public–Private Dialogue and Policy Reforms: Lessons from Tanzania 650
Goodluck Charles
37 Beppe Grillo: A Man, a Plan, a Van: The Tsunami
Campaign and the National Elections, February 2013 669
Gianluca Vinicio Aguggini
Index 682
List of Figures
I.1 Benefits of benchmarking in public affairs 7
2.1 A basic conceptual model of political influence on public policy process 48
2.2 A basic model of communication to stakeholders 49
4.1 An integrated public affairs function 71
4.2 Evolution of public affairs 73
4.3 Public Affairs as an integral part of business operations 76
6.1 The Stakeholder Mapping Matrix 122
9.1 Tweet from Neil deGrasse Tyson 175
9.2 YouTube video of a hospice patient telling her story 176
10.1 Friends of the Earth campaigners place empty bottles outside the London
HQ of Cadbury Schweppes in 1971, to promote re-use 187
11.1 The macro and micro view of political marketing 198
11.2 Strategic framework for lobbyists 209
15.1 Data on company policy and practice around human rights, in general 291
15.2 Data on company policy and practice specific to supply chain, child
labor, and forced labor 291
17.1 Ethical Consideration Triangle 326
18.1 FDI inflows, global and by group of economies, 1995–2014 (Billions of dollars) 333
18.2 Value of cross-border M&As and announced greenfield projects, 2003–2014
(Billions of dollars) 336
18.3 Percentage of Global FDI Outflows by Country, 1914–2019 341
18.4 Annual Number of Investment Disputes Registered by ICSID, 1972–2014 342
P IV.1 Informal versus formal business systems 351
20.1 Plan of the prime floor of Westminster Parliament 372
21.1 Early business-government-society relationships 389
21.2 Evolving business-society relationships 389
21.3 The current chaotic state of business-government-NGOs-society relationships 390
21.4 Criteria for evaluation of stakeholder influence 396
23.1 Example of South African government department structures 430
23.2 Trade union members protesting against e-toll system 433
25.1 The rapid rise of Asia as an economic power: Asia % of World GDP
from 1980–2020 456
25.2 Asian public affairs stakeholder conceptual model – relationship & exchange 462
25.3 The relationship between relationship quality/level and length
of time in Asian Public Affairs 463
27.1 Genericized job description for a senior regulatory affairs director 503
27.2 Main industries in which RA officials are regularly employed (circa 2015) 505
27.3 Overview of opportunities and threats for businesses in the
public policy environment 506
27.4 Generic process for developing regulatory strategy 508
27.5 Range of analytical tools commonly used in RACI activities 513
29.1 The Simple Model 535
