The Rudolph factor: finding the bright lights that drive innovation in your business

211 Pages·2009·11.821 MB·English

by  Laurin, Cyndi;Morningstar, Craig

Chapter = Date: April 30, 2009 Time: 4:11pm
Chapter = Date: April 30, 2009 Time: 4:11pm
The Rudolph Factor
Chapter = Date: April 30, 2009 Time: 4:11pm
Chapter = Date: April 30, 2009 Time: 4:11pm
The Rudolph Factor
Finding the Bright Lights that Drive
Innovation in Your Business
Cyndi Laurin, PhD
Craig Morningstar
JohnWiley&Sons,Inc.
Chapter = Date: April 30, 2009 Time: 4:11pm
Copyright©2009byCyndiLaurin,PhD,andCraigMorningstar.Allrightsreserved.
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Chapter = Date: April 30, 2009 Time: 4:11pm
Dedicated to Rudolphs everywhere.
Let your nose glow!
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CONTENTS
Acknowledgments ix
Foreword E. David Spong xi
Foreword David M. Bowman xv
Preface xix
CHAPTER 1 The Prevailing Form of Business Cultures 1
CHAPTER 2 The Boeing Company and the Impetus
for a Cultural Revolution 25
CHAPTER 3 Why Rudolph, You Ask? 41
CHAPTER 4 Nurturing Rudolphs to Maximize Their
Innovative Contributions 59
CHAPTER 5 Establishing a Team-Based
Rudolph Culture 77
CHAPTER 6 Redefining Leadership 107
CHAPTER 7 Developing a Corporate Constitution 121
vii
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CONTENTS
CHAPTER 8 Creating an Alternative and Aligned
Reward Structure 143
Epilogue Go Forth—Awaken the Rudolph
Within 161
Resources 167
Index 169
About the Authors 181
viii