Table Of ContentTHE ROUTLEDGE
COMPANION TO
ANTHROPOLOGY
AND BUSINESS
Interest in anthropology and ethnography has been an ongoing feature of
organizational research and pedagogy; this book provides a key reference text that
pulls together the different ways in which anthropology infuses the study of organ-
izations, both epistemologically and methodologically.
The volume hosts key scholars and experts within the fields of Organizational
Anthropology, Organizational Ethnography, Organizational Studies and Qualitative
Research.
The book provides a combination of methodological guidelines, exemplars and
epistemological reflection. It includes methodological viewpoints, ethnographic
journeys within organizations as well as beyond organizations, and individual reflec-
tions on challenges faced by organizational ethnographers.
This book is aimed at PhD, master and advanced undergraduate students
and researchers across disciplines, especially those who are engaged with general
management, organizational behaviour, strategy and anthropological/ethnographic
issues.
Raza Mir is the Seymour Hyman Professor of Management at William Paterson
University, USA. He serves as the co-Editor-in-Chief of the journal Organization.
His research primarily deals with the strategic management, transfer of knowledge
across national boundaries in MNCs, and power, exploitation and resistance in
organizational settings.
Anne-Laure Fayard is Associate Professor of Innovation, Design and Organization
Studies in the Tandon School of Engineering at New York University, USA. She
is an ethnographer studying work and collaboration at the intersection between
organizations, technology and people. Her work has been published in several lead-
ing journals such as Administrative Science Quarterly and Organization Science.
ROUTLEDGE COMPANIONS IN BUSINESS,
MANAGEMENT AND MARKETING
Routledge Companions are prestige volumes which provide an overview of a
research field or topic. Surveying the business disciplines, the books in this series
incorporate both established and emerging research themes. Compiled and edited
by an array of highly regarded scholars, these volumes also benefit from global teams
of contributors reflecting disciplinary diversity.
Individually, Routledge Companions in Business, Management and Marketing
provide impactful one-stop-shop publications. Collectively, they represent a com-
prehensive learning and research resource for researchers, postgraduate students and
practitioners.
Published titles in this series include:
The Routledge Companion to Nonprofit Management
Edited by Helmut K. Anheier and Stefan Toepler
The Routledge Companion to Inclusive Leadership
Edited by Joan Marques
The Routledge Companion to Accounting History, 2nd Edition
Edited by John Richard Edwards and Stephen Walker
The Routledge Companion to Managing Digital Outsourcing
Edited by Erik Beulen and Pieter Ribbers
The Routledge Companion to Happiness at Work
Edited by Joan Marques
The Routledge Companion to Anthropology and Business
Edited by Raza Mir and Anne Laure Fayard
The Routledge Companion to International Hospitality Management
Edited by Marco A. Gardini, Michael C. Ottenbacher and Markus Schuckert
The Routledge Handbook of Critical Finance Studies
Edited by Christian Borch and Robert Wosnitzer
For more information about this series, please visit: www.routledge.com/Routledge-
Companions in Business Management and Marketing/book-series/RCBUS
First published 2021
by Routledge
52 Vanderbilt Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2021 Taylor & Francis
The right of Raza Mir and Anne-Laure Fayard to be identified as the
authors of the editorial material, and of the authors for their individual
chapters, has been asserted in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced
or utilised in any form or by any electronic, mechanical, or other
means, now known or hereafter invented, including photocopying and
recording, or in any information storage or retrieval system, without
permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks
or registered trademarks, and are used only for identification and
explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record has been requested for this book
ISBN: 978-1-138-49642-2 (hbk)
ISBN: 978-1-003-05245-6 (ebk)
Typeset in Bembo
by Swales & Willis, Exeter, Devon, UK
CONTENTS
Notes on Contributors ix
1 Anthropology and Organizational Studies: A Symbiotic
Connection 1
Raza Mir and Anne-Laure Fayard
PART I
Methodological Viewpoints 15
2 Archival Ethnography 17
Stephanie Decker and Alan McKinlay
3 A History of Markets Past: The Role of Institutional
Memory Failure in Financial Crises 34
Natalya Vinokurova
4 What Good Is the Ethnographic Interview? 64
John Weeks
5 Frames of the Field: Ethnography as Photography 80
Mikko Vesa, Mikaela Krohn and Frank den Hond
v
Contents
6 Ethnography Air-Conditioned 101
Nahoko Kameo
7 Consumer Culture Theory: An Anthropological
Contribution to Consumption Studies 118
Eric J. Arnould, Craig J. Thompson and Melea Press
8 The Creative Use of Insider Ethnography as a Means for
Organizational Self Investigation: The “Essence of Tesco” Project 132
Mary Yoko Brannen, Terry Mughan and Fiona Moore
9 Contextual Analytics: Using Human Science to Strengthen
Data Science Approaches in the Development of Algorithms 155
Mikkel Krenchel and Christian Madsbjerg
PART II
Ethnographic Journeys 173
10 Managing Meat and Non-meat Markets in Contemporary India 175
Johan Fischer
11 How Do I Like Being a Policewoman? I’m Very Happy!:
Pakistani Policewomen and the Challenge
of Presentational Data 192
Sadaf Ahmad
12 Impact Quantification and Integration in Impact Investing 212
Tom P. Vandebroek, Fabrizio Ferraro, Alice Mascena and
Heinrich Liechtenstein
13 Exploring the Accomplishment of Inter-organizational
Collaboration: The Value of Thick Descriptions 232
Emmanouil Gkeredakis
14 Managerial Work with Digitalization: A Multi-Sited
Ethnographic Approach to Data and Data-Driven
Management in Practice 258
Ursula Plesner and Lise Justesen
vi
Contents
15 Still a Man’s World: Finding Gender Issues in Tokyo Fashion Week 278
Yuiko Fujita
16 What Makes Resilience? An Ethnographic Study of the
Work of Prison Officers 295
Mette Mogensen and Elisabeth Naima Mikkelsen
PART III
Beyond Organizations 317
17 Organisational Dilemmas, Gender and Ethnicity: A Video
Ethnographic Approach to Talk and Gestures in Homeless
Shelter Consultations 319
Nanna Mik-Meyer
18 Capturing the Microfoundations of Institutions:
A Confessional Tale of the Glorified Field 337
Hendra Raharja Wijaya
19 Five Ways of Seeing Events (in Anthropology and
Organization Studies) 357
Stefanie Mauksch
20 Tweeting the Marginalized Voices: A Netnographic Account 378
Snehanjali Chrispal and Hari Bapuji
21 What Are We Missing? Exploring Ethnographic
Possibilities beyond MOS Conventions 394
Patrizia Zanoni and Tammar B. Zilber
22 Why Does the Study of Alternative Organizations (So
Badly) Need Anthropology? 414
Stéphane Jaumier
23 Crisis Ethnography: Emotions and Identity in Fieldwork
during the Tunisian Revolution 433
Héla Yousfi and Chahrazad Abdallah
vii
Contents
PART IV
Reflections 451
24 It Is Not That All Cultures Have Business, but That All
Business Has Culture 453
Heung-wah Wong
25 Ethnography and the Traffic in Pain 473
Mark de Rond
26 Fieldwork in Work Worlds 492
Robert Jackall
27 Withdrawal Pains and Gains: Exiting from the Field 501
John Van Maanen
Index 514
viii
CONTRIBUTORS
Chahrazad Abdallah is Associate Professor in Business at Singapore University of
Social Sciences, Singapore. Her research focuses on qualitative research approaches,
critical ethnography and ethnographic writing, and on strategy as an ambiguous
discursive practice. Chahrazad’s most recent publications appear in Standing on the
Shoulders of Giants: Traditions and Innovations in Research Methodology, The Routledge
Companion to Qualitative Research in Organization Studies and the SAGE Handbook of
Qualitative Business and Management Research Methods.
Sadaf Ahmad is an Associate Professor of Anthropology in the Department of
Humanities and Social Sciences, Lahore University of Management Sciences
(LUMS), Pakistan. She is the author of Transforming Faith: The Story of Al-Huda
and Islamic Revivalism among Urban Pakistani Women. Her work focuses on gen-
der and includes studies on Pakistani policewomen, gender and Pakistani cinema,
gender-based violence and movements for gendered change in Pakistan.
Eric J. Arnould is a Postdoctoral Researcher at Aalto University Business School,
Finland. Dr. Arnould’s research on consumer culture, cultural strategy, services
marketing and marketing and development appears in major social science and
managerial periodicals and books. He has helped legitimize post positivist inquiry
in marketing scholarship and codify consumer culture theory. Current interests
include sustainable business practice, sustainable consumption, collective consumer
creativity, human branding and digital mobility. He has recently coedited a collec-
tive text on consumer culture theory.
Hari Bapuji is a Professor in the Department of Management and Market-
ing, Faculty of Business and Economics, The University of Melbourne, Australia.
His research and teaching broadly cover strategic management and international
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