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About The Role of IT-Enabled Supply Chains On The Indian FMCG Market
The document discusses the role of IT-enabled supply chains in the Indian FMCG (Fast Moving Consumer Goods) market. It focuses on how FMCG companies in India are using latest IT technologies in their retail supply chains, specifically looking at strategies in C class towns in Tamil Nadu. The study examines how IT usage can improve the performance of retail supply chains by interviewing retailers and wholesalers. It reviews literature on factors that cause inventory inaccuracy and how applying IT can help eliminate errors and improve supply chain performance. Traditional and dynamic business models for distribution channels in India are also overviewed.
Detailed Information
| Author: | ['Rachit Dongre'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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