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About THE ROLE OF CONTENT MARKETING IN THE ERA OF DIGITALIZATION
The marketing landscape is quickly changing, with conventional marketing giving place to digital or electronic marketing. Businesses must recognize the new paradigm, which emphasizes customer relationship and thus helps create and retain loyal customers. Consumers are more loyal and trustworthy when they receive information in the form of content and are able to interact with the brand. To establish effective content marketing campaigns, an organisation must first understand how customers percei
Detailed Information
| Author: | ['IJAR JOURNAL'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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