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About The Reported Death of Email Has Been: Greatly Exaggerated
Email is not dead for marketing purposes, but its role has changed. While it is no longer the primary channel for communicating with customers, email addresses remain the key digital identity marker, allowing marketers to identify consumers across channels, improve digital campaigns, and measure marketing attribution. With access to multiple consumer email addresses, marketers can more effectively target digital ads, optimize inbound and outbound marketing, and gain a more complete understanding of customers to improve engagement.
Detailed Information
| Author: | ['Michael Collins'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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