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About The Relationship Between Mobile Marketing and Customer Relationship Management CRM
This document discusses the relationship between mobile marketing and customer relationship management (CRM). It defines mobile marketing and CRM, and explores how the mobile medium can be used to improve traditional CRM through greater influence, interactivity and close customer relationships. The document also examines different types of mobile marketing like SMS, mobile banner ads, and mobile applications, and investigates which types have a significant relationship with CRM. It aims to provide insights to help marketers develop better mobile marketing and customer relationship management strategies.
Detailed Information
| Author: | ['Atika Asad'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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