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About The Reasoning Voter
The Reasoning Voter is an insider s look at campaigns candidates media and voters that convincingly argues that voters make informed logical choices Samuel L Popkin analyzes three primary campaigns Carter in 1976 Bush and Reagan in 1980 and Hart Mondale and Jackson in 1984 to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate Drawing on insights from economics and cognitive psychology he convincingly demonstrates that as trivial as campaigns often appear they provide voters with a surprising amount of information on a candidate s views and skills For all their shortcomings campaigns do matter Professor Popkin has brought V O Key s contention that voters are rational into the media age This book is a useful rebuttal to the cynical view that politics is a wholly contrived business in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens The reality he shows is both more complex and more hopeful than that David S Broder The Washington Post
Detailed Information
| Author: | Samuel L. Popkin |
|---|---|
| Publication Year: | 2020 |
| ISBN: | 9780226772875 |
| Pages: | 334 |
| Language: | English |
| File Size: | 23 |
| Format: | |
| Price: | FREE |
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