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Download The Public Relations Handbook (Media Practice) by Alison Theaker in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The Public Relations Handbook (Media Practice)
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition
Detailed Information
| Author: | Alison Theaker |
|---|---|
| Publication Year: | 2001 |
| ISBN: | 9780415598149 |
| Pages: | 505 |
| Language: | English |
| File Size: | 2.3 |
| Format: | |
| Price: | FREE |
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