Table Of Content‘Brilliant tips and strategies for not only developing an effective ‘Good presenters work hard to make presenting look easy.
presentation but also how to successfully deliver a message to The Presentation Book is their secret.’
an audience. Every professional should read this no matter what Denise Fay, founder and MD, Achieve Marketing, award-winning author, TEDx speaker
stage of their career they’re at.’
Tiffany Poeppelman, organisational psychologist, speaker, business consultant
Have you ever watched a TED talk and
wondered what their secret is, or a T
business leader influence with impact H
E
and wished you could emulate it?
P
R
Now you can!
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The second edition of this #1 bestseller will show you the presentation S
E
techniques and insider secrets used by expert speakers globally. Having
N
presented to over three million people for MTV and the BBC, Emma Ledden
T
shares the method, mindset and mastery she has learned to empower you A
T
to present like a pro.
I
O
Plan and prepare properly – learn how to inform, inspire and
N
entertain through a proven three-step visual approach.
B
Profile your audience – quickly understand what your O
audience needs and how to banish your nerves. O
K
Shape your message – transform your raw data into three
cleverly crafted points. THE
s
Design your slides – get the right visuals in the right place, at e
c PRESENTATION
the right time. o
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Make your next presentation the best you’ve ever done. d
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HOW TO CREATE IT,
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Visit our website at £12.99 D
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www.pearson-books.com BUSINESS signe m SHAPE IT AND DELIVER IT!
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Cover images © Shutterstock.com and coyoteuss/Shutterstock.com by rede a L
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Untitled-1.indd 1 25/11/2016 10:02
Praise for The Presentation Book
‘A succinctly written book on the dos and don’ts of presenting. Detailed
and informative, this book not only teaches you the best skills to have in
your presenting tool-belt, but also teaches you the importance of a good
presentation in the modern world. A must-have for anyone entering or
already part of the work-place!’
Claire Fox,
Freelance writer
‘This book isn’t just for presentation beginners! It has very valuable insights
on how to get an audience spellbound and engaged with your presenta-
tion. This is a must-have for beginners and experts alike. If you like the
stage, this book will make your audience like you on stage. If you have
any degree of stage fright, this book will give you the confidence to be the
presenter you always wanted to be.’
Frank Hattann, The Sales Institute of Ireland,
Digital Sales Advisory Council Member
’Not surprisingly, Emma has delivered the best book on presentation skills
I have ever come across. Having experienced her training course first
hand, and immediate success in selling consulting work shortly after, I
can say with full confidence that she is exceptional at what she does. The
Presentation Book provides compelling, practical and pithy advice that is
easy to take in and apply. It will be my go-to resource for presentations and
communications in general from now on.’
Robert Freese, Director, Talent and Organisation Development,
First Data Corporation
‘The Presentation Book exemplifies what Emma does best – c ommunicate
the complex clearly, concisely and with great consideration for her
audience. This is a truly insightful and practical book that will undoubt-
edly inspire many in the delivery of more impactful and influential
communications.’
Johanna Fullerton, business psychologist and Director,
SEVEN, Psychology at Work
A01_LEDD1982_02_SE_FM.indd 1 28/11/2016 15:18
’Finally, there is a book that can guide the most inexperienced presenter
to deliver a top class presentation, as well as help the more experienced
presenter figure out how to get better results from the presentations they
deliver. Full of simple yet incredibly effective models that will help shape
and create powerful presentations, as well as practical advice on deliver-
ing compelling messages that connect with the audience and create the
right impression.’
Mary O’Reilly, Senior Manager, Talent, Development and Learning,
Deloitte & Touche
‘The Presentation Book is a really practical guide for anyone who is involved
in presenting. It is very engaging and an easy read with lots of useful real-
life examples and templates for guidance. This book will support those new
to presenting through the preparation process and encourage the more
experienced presenter to improve and refine their approach.’
Elaine McGleenan, Director, Learning and Organisational
Development, KPMG
A01_LEDD1982_02_SE_FM.indd 2 28/11/2016 15:18
The
Presentation
Book
iii
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At Pearson, we have a simple mission: to help people
make more of their lives through learning.
We combine innovative learning technology with trusted
content and educational expertise to provide engaging
and effective learning experiences that serve people
wherever and whenever they are learning.
From classroom to boardroom, our curriculum materials, digital
learning tools and testing programmes help to educate millions
of people worldwide – more than any other private enterprise.
Every day our work helps learning flourish, and
wherever learning flourishes, so do people.
To learn more, please visit us at www.pearson.com/uk
A01_LEDD1982_02_SE_FM.indd 4 28/11/2016 15:18
The
Presentation
Book
How to create it, shape it
and deliver it!
Second edition
Emma Ledden
Harlow, England (cid:127) London (cid:127) New York (cid:127) Boston (cid:127) San Francisco (cid:127) Toronto (cid:127) Sydney
Dubai (cid:127) Singapore (cid:127) Hong Kong (cid:127) Tokyo (cid:127) Seoul (cid:127) Taipei (cid:127) New Delhi
Cape Town (cid:127) São Paulo (cid:127) Mexico City (cid:127) Madrid (cid:127) Amsterdam (cid:127) Munich (cid:127) Paris (cid:127) Milan
v
A01_LEDD1982_02_SE_FM.indd 5 28/11/2016 15:18
PEARSON EDUCATION LIMITED
Edinburgh Gate
Harlow CM20 2JE
United Kingdom
Tel: +44 (0)1279 623623
Web: www.pearson.com/uk
First published 2013 (print and electronic)
Second edition published 2017 (print and electronic)
© Emma Ledden 2013, 2017 (print and electronic)
The right of Emma Ledden to be identified as author of this work has been asserted
by her in accordance with the Copyright, Designs and Patents Act 1988.
The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a
retrieval system, distribution or transmission in any form or by any means, electronic, mechanical,
recording or otherwise, permission should be obtained from the publisher or, where applicable, a
licence permitting restricted copying in the United Kingdom should be obtained from the Copy-
right Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN.
The ePublication is protected by copyright and must not be copied, reproduced, transferred, dis-
tributed, leased, licensed or publicly performed or used in any way except as specifically permitted
in writing by the publishers, as allowed under the terms and conditions under which it was pur-
chased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of
this text may be a direct infringement of the author’s and the publisher’s rights and those responsi-
ble may be liable in law accordingly.
All trademarks used herein are the property of their respective owners. The use of any trademark
in this text does not vest in the author or publisher any trademark ownership rights in such trade-
marks, nor does the use of such trademarks imply any affiliation with or endorsement of this book
by such owners.
Pearson Education is not responsible for the content of third-party internet sites.
ISBN: 978-1-292-17198-2 (print)
978-1-292-17199-9 (PDF)
978-1-292-17200-2 (ePub)
British Library Cataloguing-in-Publication Data
A catalogue record for the print edition is available from the British Library
Library of Congress Cataloging-in-Publication Data
Names: Ledden, Emma.
Title: The presentation book : How to create it, shape it and deliver it!/ Emma Ledden.
Description: 2 Edition. | New York : Pearson Education, [2016] | Revised
edition of the author’s The presentation book, 2013. | Includes index.
Identifiers: LCCN 2016044171 (print) | LCCN 2016048941 (ebook) | ISBN
9781292171982 (pbk.) | ISBN 9781292172002
Subjects: LCSH: Business presentations.
Classification: LCC HF5718.22 .L424 2016 (print) | LCC HF5718.22 (ebook) |
DDC 658.4/52--dc23
LC record available at https://lccn.loc.gov/2016044171
10 9 8 7 6 5 4 3 2 1
21 20 19 18 17
Cover designed by redeyoff design.com
Cover images © Shutterstock.com and coyoteuss/Shutterstock.com
Print edition typeset in 9.5/13 and Mundo Sans Pro by SPi Global
Printed by Ashford Colour Press Ltd, Gosport
A01_LEDD1982_02_SE_FM.indd 6 28/11/2016 15:18
CONTENTS
About the author ix
Acknowledgements xi
Why buy this book? xiii
Chapter 1 The presentation that tried to save lives 1
Chapter 2 The way we are presenting is not
working 9
Chapter 3 Presentation 101 17
Chapter 4 The six golden rules of Audience Focused
Presenting 27
Chapter 5 The communication factor 51
Chapter 6 The Audience Focused Presenting way 61
Chapter 7 Delivering a great performance 89
Chapter 8 Presenting virtually 115
Chapter 9 Become a world class presenter 125
Chapter 10 Move the needle on your presentation
skills 137
Conclusion 147
Two final tip sheets 149
Index 153
vii
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A01_LEDD1982_02_SE_FM.indd 8 28/11/2016 15:18
ABOUT THE
AUTHOR
Emma is an international bestselling
author, speaker and communication and
learning specialist. During her career to
date she has been an MTV VJ, BBC TV
presenter, radio host, business woman
and author.
Emma began her career presenting for
Irelands National broadcaster produc-
ing and presenting her own slot for two
and a half years. Following this, Emma Source: LÍosa McNamara – Anchorbird
was chosen from over 2,000 hopefuls
to become a VJ for MTV UK. This involved being in front of a television
camera five days a week. Here, she presented The Dancefloor Chart Show,
Select, Weekend Edition and MTV News.
Within six months Emma landed another very high-profile television posi-
tion. She was chosen to present BBC’s flagship program Live and Kicking.
During this time Emma fronted major ad campaigns including Pepsi and
Lee Jeans as well as gracing the front covers and pages of international
magazines including Maxim, Ministry, Loaded, Heat, FHM and Company.
Over the past ten years, after making the move from Media into B usiness,
Emma developed a unique three-step approach to business commu-
nication called Audience Focused Presenting based on her exceptional
experience.
ix
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