The packaging value chain

126 Pages·2010·1.493 MB·English

by  Sand, Claire

THE
PA C K A G I N G
VALUE CHAIN
Claire Marie Koelsch Sand, Ph.D.
Ameripak/PTIS and Adjunct faculty member: Michigan State University,
Rochester Institute of Technology, and University of Florida
DEStech Publications, Inc.
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To my mother,
Joan Carol (Lindren) Koelsch,
who is my inspiration
The Packaging Value Chain
DEStech Publications, Inc.
439 North Duke Street
Lancaster, Pennsylvania 17602 U.S.A.
Copyright © 2010 by DEStech Publications, Inc.
All Rights Reserved
No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise,
without the prior written permission of the publisher.
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
Main entry under title:
The Packaging Value Chain
A DEStech Publications book
Bibliography: p.
Includes index p. 107
ISBN: 978-1-60595-002-0
Contents
List of Contributors ix
Preface xi
Acknowledgments xiii
1.History of the Packaging Supply Chain . . . . . . . . . . . . . . . . . . 1
1.1 Introduction 1
1.2 Ancient Supply Chains 1
1.3 Supply Chains and the Industrial Revolution 2
1.4 The 1950s–1980s Manufacturing Focus 3
1.5 Supply Chains of the 1980s 4
1.6 Supply Chains of the 1990s 4
1.7 Questions on the Packaging Value Chain 6
1.8 Conclusion 8
1.9 References 9
2.Value Chain Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
2.1 Introduction 11
2.2 The Value Chain Originated with Packaging Supply
Chain Concepts 11
2.3 Porter’s Model and the Value Chain 15
2.4 Beyond Porter and Understanding the Concept of Value
in Packaging 16
2.5 The Interconnected Value Chain Model 20
2.6 The Value Chain Circular Model 21
2.7 Conclusion 23
2.8 References 23
3.Enabling the Value Chain with Improved Relationships. . . .25
3.1 Introduction 25
v
vi Contents
3.2 Strategies for Enabling Relationships within the
Packaging Value Chains 25
3.3 Questions on Packaging Value Chain 31
3.4 Conclusion 36
3.5 References 36
4.Economic Effectiveness of the Packaging Value Chain . . . .39
4.1 Introduction 39
4.2 Five Trends that Shape Packaging Value Chain
Dynamics 39
4.3 Packaging Value Chain and Increasing Revenue,
Reducing Costs and Gaining Efficiencies 43
4.4 Questions on Packaging Value Chain 45
4.5 Conclusion 49
4.6 References 49
5.Raw Material Suppliers and Converters in the
Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
5.1 Introduction 51
5.2 History of Package Supplier Competition within the
Value Chain 51
5.3 Instilling Competitiveness: Gaining and Maintaining a
Competitive Advantage vs Other Suppliers in the Value
Chain 54
5.4 Questions on Packaging Value Chain 58
5.5 Conclusion 63
5.6 References 64
6.Large Global Manufacturers in the Value Chain . . . . . . . . . . 65
6.1 Introduction 65
6.2 Continuously Delivering Competitive Innovation 65
6.3 Reducing Counterfeiting and Gaining Confidence in
Suppliers 70
6.4 The Role of the Packaging Value Chain in Thwarting
Counterfeiting 71
6.5 Questions on Packaging Value Chain 77
6.6 Conclusion 81
6.7 References 81
7.Retail Opportunities with an Agile Packaging
Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
7.1 Introduction 83
7.2 Agility in Global Markets 83
7.3 Mature Markets 84
7.4 Emerging Markets with different Types for Packaging
Value Chain Agility 86
7.5 New Global Retail Platforms 88
Contents vii
7.6 Questions on Packaging Value Chain 89
7.7 Conclusion 93
7.8 References 93
8.Using the Value Chain to Ensure More Sustainable
Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
8.1 Introduction 95
8.2 Provide a Solid Position onSustainabilitywithin the
Value Chain 96
8.3 Innovate by Connecting Suppliers and End-Users using
the Cradle-to-Cradle Concept 97
8.4 Supply the Transparent Information Needed to Make
Decisions 98
8.5 UseSustainabilityto Connect Further in the Value
Chain 99
8.6 Build Connected Futures that Extend the Value
Chain 100
8.7 Questions on Packaging Value Chain 100
8.8 Conclusion 105
8.9 References 106
Index 107
About the Author 111

List of Contributors
Batton, R. A., CPP, Packaging Manager, JohnsonDiversey, Inc.
• NutriSystem and Ford Relationships and Their Relationships with
Suppliers in Chapter 3.
• India and the Packaging Value Chain in Chapter 7.
Bouthillon,C.,PackagingProjectsEngineerinColgatePalmoliveEurope
• Situations in Package Counterfeiting and Packaging Value Chain
Solutions in Chapter 6.
de la Fuente, J., MSc, IDSA Founder & Director, Factor IDD
• Attaining Competitive Advantages for Suppliers Using the
Packaging Value Chain in Chapter 5.
Haas,J.R.,Manager,GlobalPackaging&GraphicDesignBausch&Lomb
• NutriSystem and Ford Relationships and their Relationships with
Suppliers in Chapter 3.
Houghton, W., Package Development Engineer, Kao Brands Company
• Improving the Packaging Value Chain Economics for a Packaging
Supplier in Chapter 4.
• Emerging Markets and Counterfeit Packaging in Chapter 6.
Labejof, P., Senior Process Engineer, Eli Lilly
• Packaging Supply and Value Chain History in Comparative
Societies in Chapter 1.
Lively, K., Masters Degree Candidate Michigan State University
• Wal-Mart and Sustainability and the Role of the Packaging Value
Chain in Chapter 7.
ix