Table Of ContentThe Oxford Handbook of
M A NAG E M E N T
I N E M E R G I N G
M A R K E T S
The Oxford Handbook of
MANAGEMENT
IN EMERGING
MARKETS
Edited by
ROBERT GROSSE
and
KLAUS E. MEYER
1
3
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Library of Congress Cataloging-i n- Publication Data
Names: Grosse, Robert, editor. | Meyer, Klaus E., 1964– editor.
Title: The Oxford handbook of management in emerging markets / edited by
Robert Grosse and Klaus E. Meyer.
Other titles: Handbook of management in emerging markets
Description: New York : Oxford University Press, [2019] |
Includes bibliographical references and index.
Identifiers: LCCN 2018022158 | ISBN 9780190683948 (hardcover)
Subjects: LCSH: Management—Developing countries. | Marketing—Developing
countries—Management. | Small business—Developing countries—Management.
Classification: LCC HD70.D44 O94 2018 | DDC 658.009172/4—dc23
LC record available at https://lccn.loc.gov/2018022158
1 3 5 7 9 8 6 4 2
Printed by Sheridan Books, Inc., United States of America
Contents
About the Editors ix
Contributors xi
PART I THE BUSINESS ENVIRONMENT IN
EMERGING MARKETS
1. Introduction to Managing in Emerging Markets 3
Klaus E. Meyer and Robert Grosse
2. Conceptual Approaches to Managing in Emerging Markets 35
Robert Grosse and Klaus E. Meyer
3. International Business and Emerging Markets in Historical
Perspective 55
Geoffrey Jones
4. Economics, Transitions, and Traps in Emerging Markets 77
John M. Luiz
5. Institutional Theory Perspectives on Emerging Markets 99
Tatiana Kostova and Valentina Marano
6. Emerging Markets and the International Investment Law
and Policy Regime 127
Karl P. Sauvant
PART II MARKETS AND GOVERNANCE
7. Financial Decisions, Behavioral Biases, and Governance in
Emerging Markets 161
Emir Hrnjic, David M. Reeb, and Bernard Yeung
8. Comparative Corporate Governance in Emerging Markets 185
Ruth V. Aguilera and Ilir Haxhi
vi Contents
9. Consumer Behavior in Emerging Markets 219
Raquel Castaño and David Flores
10. Examining Base of the Pyramid (BoP) Venture Success Through the
Mutual Value CARD Approach 241
Krzysztof Dembek and Nagaraj Sivasubramaniam
11. Regulatory Institutions and Multinational Companies in Emerging
Markets 267
Farok J. Contractor
12. Corporate Political Ties in Emerging Markets 291
Pei Sun
PART III FOREIGN MNES IN EMERGING
MARKETS
13. Adjustment of MNE Geographic Market Strategy in Responding to
the Rise of Local Competitors in an Emerging Market 311
J.T. Li and Zhenzhen Xie
14. Global Production Networks, Territoriality, and Political Authority 333
Stephen J. Kobrin
15. Innovation in Emerging Markets 351
George S. Yip and Shameen Prashantham
16. Human Rights, Emerging Markets, and International Business 373
Florian Wettstein
17. Spillovers from FDI in Emerging Market Economies 399
Sumon Kumar Bhaumik, Nigel Driffield, Meng Song, and
Priit Vahter
18. Risk Management for Companies Operating in Emerging Markets 427
Donald Lessard
PART IV LOCAL FIRMS AND EMERGING
MARKET MNES
19. Entrepreneurship in Emerging Markets 457
Saul Estrin, Tomasz Mickiewicz, Ute Stephan,
and Mike Wright
Contents vii
20. Innovation and Internationalization of SMEs in Emerging Markets 495
John Child
21. Family Business in Emerging Markets 527
Rodrigo Basco
22. The Economic and Sociological Approaches to Research on Business
Groups in Emerging Markets 547
Chi‐Nien Chung and Rose Xiaowei Luo
23. State- Owned Multinationals in International Competition 569
Aldo Musacchio, Felipe Monteiro, and
Sergio G. Lazzarini
24. Local Firms Within Global Value Chains: From Local Assembler
to Value Partner 591
Shameen Prashantham and George S. Yip
25. Emerging Market Multinationals in Advanced Economies 609
Lin Cui and Preet S. Aulakh
26. Investments by Emerging-M arket Multinationals in Other
Emerging Markets 631
Jing Li and Daniel Shapiro
27. Human Resource Management in Emerging Markets 657
Dana Minbaeva
PART V COUNTRIES AND REGIONS
28. Managing Multinationals in Brazil: Opportunities
and Challenges 677
Jorge Carneiro
29. Managing Emerging Markets in Russia 703
Sheila M. Puffer, Daniel J. McCarthy, Ruth C. May,
Galina V. Shirokova, and Andrei Yu. Panibratov
30. How Technology- Based Firms from India Deal with Legitimacy
Challenges in International Markets 725
S Raghunath and Jaykumar Padmanabhan
31. How Real Are the Opportunities for Multinationals in China? 745
Peter J. Williamson and Feng Wan
viii Contents
32. Managing in Emerging Markets in Central and Eastern Europe 763
Kálmán Kalotay and Magdolna Sass
33. Operating Across Levels in the Global Economic
Hierarchy: Insights from South Africa’s Setting in Wider Africa
and the World 797
Helena Barnard and Theresa Onaji-B enson
34. Management in Southeast Asia: A Business Systems Perspective 821
Michael A. Witt
Index 843
About the Editors
Robert Grosse is Director for Latin America at the Thunderbird School of Global
Management. He has lived and worked in four emerging markets on three continents
over 20 years. He writes mainly about multinational companies' strategy and dealing
with governments, particularly in emerging markets.
Klaus E. Meyer is Professor of International Business at the Ivey Business School,
Canada. He recently spent six years at China Europe International Business School
in Shanghai and previously held professorial appointments at Copenhagen Business
School, University of Bath, and University of Reading. He has been widely published in
the Journal of International Business Studies, Strategic Management Journal, and Journal
of Management Studies, among others.
