Table Of ContentTHE FIRSTE NGLISH TRANSLATIONO F THE
REVOLUTIONARY1 928D OCUMENT
TRANSLATEDF ROM THE GERMAN BY RUARI McLEAN
INTRODUCTIONB Y ROBIN KINROSS
WITH A NEW FOREWORD BY RICHARD HENDEL
JANT SCHICHOLD
THE NEW
TYPOGRAPHY
THE NEW TYPOGRAPHY
WEIMAR AND NOW :G ERMA N CULTURAL CRITICISM
Martin Jay Aanntdo nK aes, GeneErdailt ors
1.H eritaogfeO urTi mes,b yE rnsBtl och
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andE dwardD imenbderg
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ModernibtyyC ,h irsotphA sendofr
5. ProfaInleml iunatioWnal:t erB enajmina nd_t heP ariosf S urrealist
Revoluuobny,M argeatrC ohen
6.H ollywoionBd e rliAnm:e ricaCni nemaan dW eimarG ermanyb,yT homas
J.S aunedrs
7.W alterB enajminA:n AesthetoifRc e demptiobny,R ichda Wrolin
8.T heN ew TypograpbhyyJ ,a nTs chichotlrdna,s lteadb yR uairM clean
JAN TSCHICHOLD
THEN EW TYPOGRAPHY
A HANDBOOK FOR MODERN DESIGNERS
Translatedb yR uariM cLean
WITH AN INTRODUCTIONB Y ROBIN KINROSS
UNIVERSITYO F CALIFORNIAP RESS
BERKELEY LOSA NGELES LONDON
The publishegrr atefullayc knowledgesr eceipt of I
a translatigorna ntf rom InterN ationes.
Publ1she1dn 1987a s D1en euTey pograph1e
E1Hna ndbfuucZrhe 1rgeSmcahsasf fende.
by Br�nkmai1&n Bose.B erl1n
Un1vers1otfyC al1forPnr1eas s
Berkeleayn d LosA ngelesC.a l1forn1a
Un,vers1otfyC a l,forPnr'eas s
LondonE.n gland
Copyr�gh;';t 1 995 bTyh e Regentosf
theU n,vers,otfyC al1forn'a
L1braroyfC ongresCsa talog,ng-.n
PubllcatlDoant a
Tsch1cholJda.n .1 902-1974
[NeueT ypograph1Een.g l1sh]
Then ew typograph:ya handbookf orm odernd es1gnerIs J an
Tsch1cho.lt dr anslatbeyd R uar1M clean.w 1tha n 1ntroductb1yo n
Rob1nK 1nross
p em - (We1maarn d now · 8)
Includebs1 bllograph1cal re(fpe.r)e nces
ISBN0 -520-07146(-a8l kp aper)
1.P r�nt1ng2.. Graph1dce s1gn I.T 1t1e II.S er,es
Z116 T7513 1995
686.2'2-dc20 94-20788
CIP
Pr1nte1dn thUen 1teSdt ateosf A mer1ca
7 4 1
CONTENTS
Translator's Foreword
RuairM clean ••
Introductiotno thEen glish-LanguagEed ition
RobiKnin orss ••
THE NEW TYPOGRAPHY
JanTs chihcodl 1
TRANSLATOR'S FOREWORD
RUARIM cLEAN
JanT schichoflrids'btso o,kD ien eueT ypograpwhiaesp, ublisihnBe edlr in
in1 928.I ts design wya sst rantiolntgw ,io tnihlt fsam ousfo rntispoife ce
sodl bilacfakc intgh tei tblueta, l os extermeleyl engtai,n a sotfb laclnkie n
casbeol ckeidns liv.eT rhisw ass iyxe arastf erD .B .U pdiek'Psr intiTnygp es
wasp ublisihnte hde U niteStda tetsw,oy easr beforeS tnaelyM orison's
atric"lFiesr tP rnicipolfeT syp ogarpyh"a ppeeadri nT heF leur7o,na ndt hree
yearbsef oreE rci GilEls'ssao yn T ypograpIhtwy a.s o utof p ribnyt1 391a nd
remainoeudot fp rifnortf ityf-syiexa rusn.t ilB ritnhmkea n&n Bosfeac sim
ilree proifn1 t98 7.
Tschichwoalsdr eocginzebdy a fewp eopilneB raiitann dt heU SAb efore
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14D ecember1 395 (porbayb latt hes ugegsotnio fE dwardM cKnight
Kauffe)r;a na tricolneh iwso rk Rboyb et Hrarlianpgp eeadri nP rintiinng
Januya 1r396;a nd 1i39n7 Tschichhomilsde lrfe aad p ape"rA N ew Ap
proatcohT ypogarpyh"t ot hDeo ublCero wnC luibn L ondo.nT he desiogfn
them enufo rt hadti nneorw esdhh owl tilteT schicholidda'essa, n dt hosoef
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Hec onntuietdo b es upptoerdb yL undH umpihersf,orw homh ed esigned
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wheer hes tayfeordt hree ryseB.au ti tw asn otu nt1i69l7 t haatn yb oookf
hiasp peeadri nE nglitsrhna sla.tT ihiosnw ash issi txhb oo,kT ypographische
Gestaltuonrigg,i yn paulbllhiesdi nB aseiln1 395 andn owa ppearuinndge r
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TypograpHhiee .p lnaendi ta sa seocndr,ev iseedd it.iH oeng avmee a copy
oft het exwti tnhu meorusc orreicotnesd.i tioarrle sviionasn.dd elteionosf
matetrh ec onsieddet rob en ol ongreerel vnato r now oduatt e:fo ofr
examplteh ee ntisreetco ino ns tnadadrziaotniw ast akeonu .t Its houbled
rememberedt haitna speechm adet ot heTy peD irectoCrlsu obf N ew York
in1 599 (latpernrit eidn P rinutn detrh et it"lQueo uqsueT andem. ".),h e
ix
sai"dW:h aItd ot odaiysn oti nt hel inoefm yo ftenm entionbeodo Dki e
neuTeyp ographisei,n cIa em t hem osste vecrrei tofit ch eyo ungT schichold
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int haptr imaeerr e rornoeusb,e caumsyee xperiewnacste o os ma.l"l
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London weh ietcr oulbdec onslutebdy yaonnew how ishtedor eaid.t
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latsi nE nglisbhu,ti na new trnaslatmiaodnee xactflrmyo t heo riginteaxtl.
Iti st heerfroet reataesad t exotf h itsoircailm oprtancer atehrt hatnh el at
estp ubilcaotnoi fT schichotlhdo'uhstg .s
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inapla ssagoefts e xwte er tsot nadu nlateedr.I t wasf ensaoitb tloes how
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seriotuesxa tlui mptoanrce.I nt hes econedd itiwohni cThsc hichohladd
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graphwse er tob ei nednte,d andb ooka ndm agazitniet lietlsaii czeid,n
accdoarncew itmho denr pracctei.I nedntepda argarphhsa ven ot beienn
torduecdi nt hep resetnartn slatainodtn h,e i ltlruiasotnsso,m eo fw hich
Tschichiotnledn detodc hangoero mita,er unlateedr.
Tschichotledxw'tas s e poch-kmniagw henfr isptu blids.Ih tefsun damtealn
tentesa er stlialb suotlevlayl i:t dheb ooiks waesl wlo trhr eaidntgo daays
ite vrew a.s
Forh elpimnega t v ariotuism ewsi tmhy tarnsaltiIom nu ste xpremsys g rat
itduef irtsott hel taeH anUsn gearn,d l atteorH anDsi eteRre icth,e rJost
HochuRloib,i Knin ross, andm yC aloirfnicaonp ye ditoNric holGaoso hdu.e
Buta nyg riveouse rrormsu st bem y own.
Aprli1 993 ISLEO FM ULL
X
