Download The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy PDF Free - Full Version
Download The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DM?s interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
Detailed Information
| Author: | David Shepard Associates |
|---|---|
| Publication Year: | 1999 |
| ISBN: | 70580561 |
| Pages: | 737 |
| Language: | English |
| File Size: | 7.164 |
| Format: | |
| Price: | FREE |
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