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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Third Edition PDF

337 Pages·2010·4.619 MB·English
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Download The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Third Edition PDF Free - Full Version

by John Mullins| 2010| 337 pages| 4.619| English

About The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Third Edition

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.

Detailed Information

Author:John Mullins
Publication Year:2010
ISBN:9780273732792
Pages:337
Language:English
File Size:4.619
Format:PDF
Price:FREE
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