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About The Mobile Marketers Guide To App Store Ratings and Reviews
The document discusses the challenges of navigating app store ratings and reviews. It notes that ratings and reviews are inherently biased sources of feedback due to factors like the negative bias where people are more likely to leave reviews for negative experiences than positive ones. Additionally, only a small non-representative sample of users typically leave reviews. However, the document provides strategies that mobile app publishers can use to minimize these biases. These include motivating more users to leave reviews to obtain a more representative sample, using intelligent rating prompts to reduce negative bias, and providing direct communication channels to address issues rather than relying solely on public reviews.
Detailed Information
| Author: | ['lionking007'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 55 |
| Language: | English |
| Format: | |
| Price: | FREE |
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