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Download The Michelin Men: Driving an Empire by Herbert Lottman in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The Michelin Men: Driving an Empire
The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.
Detailed Information
| Author: | Herbert Lottman |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9781417565894 |
| Pages: | 312 |
| Language: | English |
| File Size: | 3.067 |
| Format: | |
| Price: | FREE |
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