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About The marketing plan: how to prepare and implement it
This guide shows how to prepare and develop a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management.
Detailed Information
Author: | William M. Luther |
---|---|
Publication Year: | 1992 |
ISBN: | 9780814478059 |
Language: | English |
File Size: | 0.531 |
Format: | |
Price: | FREE |
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